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What is yourDMAC?

Online Digital & Social Media Marketing Course – 2018/2019

Since 2013, yourDMAC (Digital Marketing Academy) has been a top online learning institution specializing in helping students in the U.S., Canada and globally, prepare for a career in Digital and Social Media Marketing. ​

Our online course was created by Digital and Social Media Marketing experts who work day to day in Digital Marketing agencies and are mandated to keep up with the most recent Digital Marketing best practices and industry updates. The course was created to provide a practical overview along with detailed strategy and implementation insight. This course is not about theory but about real world application.​ Our goal is to have you Work Ready after taking this course.

Career advancement: The marketing profession is changing rapidly. It’s essential to keep pace with the latest technology and online tools.

On demand: As a busy professional it’s tough to find time to upgrade your skills. A flexible learning option will allow you to study where, when and how fast you want. 

Practical knowledge: You’ve got a job to do, so lets help you get it done quickly. Our course focuses on the most up to date practical information with real world examples. Finish the course and you’re ready to work!

Success coaches: Another unique way yourDMAC supports its students, is with success coaches. They are like personal trainers who help students to achieve their learning goals as part of our commitment to your success.

What Digital & Social Media Marketing Competencies Will You Gain?

Create and manage effective Social Media campaigns on Facebook, Twitter, YouTube, Instagram, Snapchat, LinkedIn, Pinterest and WhatsApp

Understand how to use Search Engine Marketing (SEM) and Search Engine Optimization (SEO) with Google Search and Pay-per-Click

Define the key aspects of a compelling website that attracts online traffic and delivers an exceptional user experience (UX)

Use email and Digital PR, to promote and advertise your business in a measurable way

 

 

 

Leverage the power of Blogging, Big Data, Artificial Intelligence, Chatbots, Influencer Marketing and Content Marketing

DIGITAL TRANSFORMATION

Research conducted by the Digital Marketing Institute across several industries in the USA, UK, and Ireland highlighted the fact that there is an unavoidable and growing skills gap that affects organizations’ abilities to successfully leverage digital.
As a marketing professional or a business person, you don’t have months to learn how to do your job. You are expected to deliver results quickly.​

With yourDMAC you don’t have to wait for fixed course start dates or take months to study.

WHO WAS THIS COURSE MADE FOR?

This course is perfect for people with little or no knowledge of Digital & Social Media Marketing and even for experienced Marketers who want to improve their Digital & Social Media Marketing skills.

Our course is developed for:

-Recent Marketing Graduates

-Traditional Marketing Professionals

-Small Business Owners

-Professionals Looking for a Career Change

Course Key Features

CONTENT UPDATED SEVERAL TIMES A YEAR

PROVEN METHODS CREATED BY DIGITAL MARKETING EXPERTS

LEARN BY DOING, NOT JUST WATCHING  VIDEOS

TRULY ON DEMAND LEARNING

GET CERTIFIED IN 40 TO 50 HOURS 

WE PROVIDE A SUCCESS COACH FOR EACH STUDENT

Course Outline

Module 1: Digital Marketing
Fundamentals

Module 2: Social Media Marketing

  • The Basics: Introduction to the Internet
    • – The Internet – Interesting Facts and Stats
    • – Internet Use & Customer Behavior
    • – The Internet & Social Media Today
    • – The Big Changes
    • – Web 2.0 and Beyond
    • – Big Data
  • Digital Marketing Fundamentals
    • – Introduction to Digital Marketing
    • – Mastering the Marketing Funnel
    • – Learn SMART Goal Setting
    • – KPI – Key Performance Indicators
  • SEM: Search Engine Marketing
    • – Introducction
    • – How Does Google Search Work?
    • – The Art and Science of Search Engine Marketing
    • – Why Use Search Engine Marketing?
    • – Pay-Per-Click(PPC) – Paid Search
    • – Google Ads
    • – SEO (Search Engine Optimization) VS PPC (Pay-Per-Click)
  • Social Media Marketing & Website UX
    • – Introduction: Social Media Marketing – Get Strategic
    • – Conducting a Social Media Audit
    • – Introduction to Website Design & Strategy
    • – Website Platforms
    • – How to Build a Powerful and Effective Website
    • – UX Designs & the Importance of Mobile
    • – Integrating a Blog into your Social Media Strategy
    • – Elements for a Successful Website within Social Media
  • Online Marketing Strategy & Web Metrics
    • – Online Marketing Strategies
    • – Email Marketing & Email Advertising
    • – Mobile Marketing – Some Interesting Facts
    • – Digital PR
    • – Influencer Marketing
    • – Creating a Digital Marketing Strategy
    • – Keeping Score – Web Metrics & Data Collection
    • – Introduction to Privacy Legislation: CASL, GDPR, US Federal Rules
  • Introduction to Social Media Marketing – 2018/2019
    • – Importance of Social Media in Today’s World of Advertising
    • – Social Media Facts and Statistics
    • – The Power of Social Media Marketing
  • Creating a Social Media Marketing Strategy
    • – Introduction: What to Keep in Mind for a Strong Foundation
    • – Social Media Marketing Strategy – The Basics
    • – Social Media Marketing – Defining Your Goals
    • – Start by Auditing Your Current Social Media Status
    • – Identify Your Target Audience
    • – Social Media Content Strategy
    • – How Often Should I Post?
    • – Social Media Content Ideas
    • – Social Media Paid Advertising and Metrics
    • – Create a Social Media KPI Plan
    • – Leveraging Social Media for your Customer Service
    • – AI (Artificial Intelligence) & ChatBots
    • – Social Media Policy & Guideluines
    • – Marketing to Generation Z – Looking to the Near Future
  • Facebook Marketing
    • – Facebook Ads
    • – Business Manager
    • – Promoted Posts
    • – Facebook Analytics
    • – Creating a Facebook Marketing Strategy
  • LinkedIn
    • Introduction to LinkedIn
    • Personal Profile
    • Company Page
    • Using LinkedIn for Marketing & Advertising
    • LinkedIn Analytics
  • Instagram
    • – Introduction to Instagram
    • – Instagram for Business
    • – Creating a Marketing Strategy for Instagram
    • – Instagram Advertising
    • – Instagram Shopping
    • – Instagram Direct
    • – Instagram TV
  • Twitter
    • – Introduction to Twitter
    • – How to use Hashtags (#)
    • – Setting Up a Twitter Profile
    • – Twitter for Business
    • – Twitter Management Tools
    • – Twitter Ads
    • – Twitter Analytics
  • YouTube
    • – Introduction to YouTube
    • – YouTube for Business
    • – Getting Started on YouTube
    • – Advertising on YouTube
    • – Alternatives to YouTube
  • Snapchat
    • – Introduction to Snapchat
    • – Snapchat for Business
  • Pinterest
    • – Introduction to Pinterest
    • – Pinterest for Business
  • WhatsApp
    • – WhatsApp for Business

We Are With You All The Way

 

We understand that taking a detailed online course at your own pace may require a considerable amount of discipline and focus. Accordingly, we provide each student with their very own, personal Success Coach. Our Success Coaches are available to the student every business day and will communicate with the student whenever the student requires it or when the coach feels any guidance is required based on the student’s progress and quiz results.

Success Coach - Social Media Certification Course

Don’t Just Take Our Word For It – Read Our Student Testimonials

[ucaddon_uc_colored_testimonial tittle=”Marcel van Ringelesteijn” degnation=”Account Manager” bg_color=”#1dc3a1″ image=”6989″ tittle_color=”#000000″ designation_color=”#e8e8e8″ uc_fonts_data=”JTdCJTdE”]Hands down, this is the best Digital Marketing course that I've taken! The information was practical and up to date.[/ucaddon_uc_colored_testimonial]
[ucaddon_uc_colored_testimonial tittle=”Eline Blaise” degnation=”Business Owner” bg_color=”#1bbc9b” image=”6989″ tittle_color=”#000″ designation_color=”#e8e8e8″ uc_fonts_data=”JTdCJTdE”]yourDMAC gave me the practical knowledge I needed to operate my own business’s Social Media and use Digital Marketing to increase my online revenue.[/ucaddon_uc_colored_testimonial]
[ucaddon_uc_colored_testimonial tittle=”Cornell Noelle” degnation=”Marketing Graduate” bg_color=”#039181″ image=”6989″ tittle_color=”#000″ designation_color=”#e8e8e8″ uc_fonts_data=”JTdCJTdE”]The course material is really focused, so I didn't have to spend hours on theory – it was useful right away.[/ucaddon_uc_colored_testimonial]
[ucaddon_uc_colored_testimonial tittle=”Sjaak van de Pol” degnation=”ERP Consultant” bg_color=”#023131″ image=”6989″ tittle_color=”#000″ designation_color=”#e8e8e8″ uc_fonts_data=”JTdCJTdE”]I found this course to be everything that was promised. It was practical, comprehensive with step by step instructions. It’s on another level from any other course I’ve taken.[/ucaddon_uc_colored_testimonial]
[ucaddon_uc_colored_testimonial tittle=”Giselle Diaz Castillo” degnation=”Marketing Student” bg_color=”#037171″ image=”6989″ tittle_color=”#000″ designation_color=”#e8e8e8″ uc_fonts_data=”JTdCJTdE”]I loved the hands-on assignments – it was like doing a short internship.[/ucaddon_uc_colored_testimonial]
[ucaddon_uc_colored_testimonial tittle=”Raymil Tiu” degnation=”Marketing Student” bg_color=”#044e4e” image=”6989″ tittle_color=”#000″ designation_color=”#e8e8e8″ uc_fonts_data=”JTdCJTdE”]Taking this course gave me the full Digital Marketing knowledge I needed to feel confident at my job interviews. After 3 months at my new job, I know this was the right course for me.[/ucaddon_uc_colored_testimonial]

What Kind of Students Take Our Course?

Recent Marketing Graduates

Many students complete a university or college degree related to Marketing, Advertising or Communications but encounter difficulty in finding suitable employment without being proficient in Digital and Social Media Marketing. The first question they get asked in interviews is often “What Social Media Marketing Experience do you have?” This course was created with the objective of preparing recent marketing graduates with practical, hands-on and thorough knowledge of the Social Media Marketing industry. You will learn, step by step, how to create and manage a social media campaign on all major channels. Boost your credibility and advance your career. Finish our course and be work ready!

Digital Marketing Manager Course Graduate
Digital & Social Media Management Course

Traditional Marketing Professionals

There are thousands of Marketing Professionals with years of experience in traditional marketing who want to learn or improve their Digital and Social Media Marketing skills.​ The Digital Transformation phenomenon has created an unavoidable and growing skills gap that affects organizations’ abilities to successfully leverage digital. That’s where yourDMAC comes in. We have created a comprehensive 40 hour online course featuring step by step instructions for Marketing Professionals to quickly learn how to manage campaigns on all major Digital and Social Media Channels. Study where you want and when you want. Become certified in less than 4 weeks and see your career potential soar.

Traditional Marketing Professionals

There are thousands of Marketing Professionals with years of experience in traditional marketing who want to learn or improve their Digital and Social Media Marketing skills.​ The Digital Transformation phenomenon has created an unavoidable and growing skills gap that affects organizations’ abilities to successfully leverage digital. That’s where yourDMAC comes in. We have created a comprehensive 40 hour online course featuring step by step instructions for Marketing Professionals to quickly learn how to manage campaigns on all major Digital and Social Media Channels. Study where you want and when you want. Become certified in less than 4 weeks and see your career potential soar.

Digital & Social Media Management Course

Small Business Owners

You own a business and feel that you are missing out on taking advantage of the Internet and Social Media to sell your products or services. Hiring an agency seems prohibitively expensive. Everyone seems to be doing it and you feel like your business is being left behind. Our Digital and Social Media Online course was made to provide a simple and inexpensive solution for you. Our comprehensive course provides practical and step by step instructions on how to create and manage a marketing campaign on all major Social Media channels. Our course focuses on the most up to date practical information with real world examples. Finish the course, apply the skills to your business’ marketing plan immediately and watch your revenue grow.​

Social Media Marketing Training for Business
Career Change - Digital Marketing Online Training

Professionals Looking For A Career Change

Many people have been working in a specific career for years and for various reasons decide it’s time for a change. Many people have also heard of the Digital Transformation phenomenon and want to enter into a career involving Digital and Social Media marketing but don’t know where to start. That’s where yourDMAC comes in. We have created a comprehensive 40 hour online course featuring step by step instructions for individuals with little or no digital background to quickly learn how to manage campaigns on all major Digital and Social Media Channels. Study where you want and when you want. Become certified in less than 4 weeks and watch your career change evolve successfully.​

Professionals Looking For A Career Change

Many people have been working in a specific career for years and for various reasons decide it’s time for a change. Many people have also heard of the Digital Transformation phenomenon and want to enter into a career involving Digital and Social Media marketing but don’t know where to start. That’s where yourDMAC comes in. We have created a comprehensive 40 hour online course featuring step by step instructions for individuals with little or no digital background to quickly learn how to manage campaigns on all major Digital and Social Media Channels. Study where you want and when you want. Become certified in less than 4 weeks and watch your career change evolve successfully.​

Career Change - Digital Marketing Online Training
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