The world is facing a major skills gap crisis. In Canada alone, there are over 1 million unfilled jobs. In the United States, the number of unfilled positions is triple that number. Yet high unemployment rate continues to plague both countries, especially younger people and recent college graduates who are saddled with college debt and are still living at home with their parents.

What’s causing the skills gap crisis in both the United States and Canada? Simply put, demand exceeds supply. Rapid technological advances, in industries such as digital marketing, and the digitalization of the workplace make it harder for job seekers to match their skill sets with the needs of employers.

In the digital marketing world, the need for digitally adept employees has only increased with the CoVID-19 outbreak. The loss of all channels related to traditional marketing, such as live events, conferences and billboards, and the increasing barriers to face-to-face business has posed numerous challenges for businesses. Businesses have been forced to decide between shutting their doors or moving their marketing and sales efforts into the digital realm. To achieve the latter, they would need to hire employees who specialize in digital technologies and hold up-to-date certifications, which at the moment is difficult to do.

What do these digital marketing shortfalls mean for you? How can you help minimize the gap? The answer is simple. You can play a role in minimizing the skills gap crisis by committing to professional development and to upgrading your skills set.

In this blog post, our team explores 3 top-rate Online Digital Marketing Certification Courses that will improve your credibility and reputation in the eyes of employers and help you gain employment faster.

1. Google Ads Certification

Google Ads Certification is a globally recognized, professional certification program offered by Google. The course is free and open to all individuals who are interested in learning about how to create the most powerful ads on Google.
To become a certified Google AdWords specialist, one needs to pass two of the AdWords certification exams. These exams include the AdWords Fundamentals exam and one of the following exams: Search Advertising, Display Advertising, Mobile Advertising, Video Advertising, or Shopping Advertising. See descriptions of each below.

There are many benefits to taking the Google AdWords certification course. First and foremost, many of the top employers who are hiring today scour for candidates with this certification because it is one of the few qualifications that can show proven knowledge and skills. Second, it gives you a free promotion. Successfully completing the course means earning a badge as Google Partner or Premier Google Partner, which is displayed prominently on Google Partner websites. Clients frequently scour the Google Partner websites to find credible agents that can help them manage their ads programs.

2. Google Analytics Academy

Google Analytics Academy is another globally recognized, professional certification program offered by Google. The course is also free and open to entrepreneurs and marketing professionals who want to learn about using Google measurement tools to generate leads and measuring the growth of their website traffic.

To become Google Analytics certified, you must take the Google Analytics exam. It is recommended that you have hands-on experience using Google Analytics. However, it is not a requirement. You can review the study materials and take the exam for free. If you do not pass the exam, you can re-take it again in seven days.

There are several benefits to taking the Google Analytics course. First and foremost, it enables you to become a qualified web analyst. Top employers that are hiring today scour employment websites and social networking platforms to find candidates with this certification. Second, it enhances your competency in using the Google Analytics tool. By the end of the course, you will have a thorough understanding of the intricacies of Analytics and how to use its features to understand how your visitors interact with your website and its content and to increase leads.

Digital & Social Media Marketing Fundamentals Certification Course

The Digital & Social Media Marketing Fundamental Certification Course is a course created by Digital and Social Media Marketing experts at the Digital Marketing Academy of Canada (DMAC). DMAC is an authorized partner of the Digital Marketing Institute, a leading authority in digital marketing certification. The course is designed for professionals of all walks of life, including recent marketing graduates, traditional marketing professionals, business owners and professionals looking for a career change.

The Digital and Social Media Fundamentals course provides trainees with in-depth and up-to-date knowledge of best practices that they need to make better marketing and business decision. It offers two 2 main sections: ‘Digital Marketing Fundamentals’ and ‘Social Media Marketing’, which are divided into 16 modules, multiple quizzes and 1 final assignment. Topic covered include: search engine marketing (SEM), website UX, and marketing for all major social media platforms. Each module and learning experience is carefully designed to help trainees practice the core skills that top employers look for when hiring digital marketing pros and use their knowledge and understanding to work on real-world projects.

DMAC Offers a Free Facebook & Instagram Social Media Marketing Course to Help Close the Skills Gap

Yes, you heard us right. DMAC is giving back to Canadians in these trying times. We are offering our Facebook and Instagram 10-hour online course, with certification for free. No strings attached and no credit card required.

The course is ideal for all individuals interested in learning Facebook and Instagram marketing and advertising, including:

o Traditional marketers who want to learn more about Facebook and Instagram marketing quickly.
o Recent marketing graduates who want to stand out with recruiters when applying for a job.
o Business owners looking to leverage Facebook and Instagram’s advertising power to engage customers online.
o People looking for certification in social media marketing.

Some of the topics covered in our course are: Importance of Social Media in today’s world of advertising.

o Creating Facebook and Instagram marketing strategies
o Defining your Social Media marketing goals
o Running successful Facebook and Instagram ad campaigns
o Monitoring Facebook and Instagram marketing performance and analytics

Click HERE to enroll today.
Read some of our student testimonials here.