Creating accounts on social media is easy. Posting content is even easier with the advent of social media management tools (e.g., Hootsuite). Regardless of how important social media is to the overall marketing and customer engagement strategies, companies are finding it more and more difficult to keep up with the ever increasing amount of platforms while reaching out to the right people at the right time.
With limited time to spend on social media activities and so many generic tips to read through, you are probably looking for useful tips that will save time and increase your efficiency. Our online social media marketing course instructors have pulled together a few amazing, underutilized social media hacks to help you increase traffic flow to your website.
4 Ways to Increase Web Traffic via Social Media
Both big and small brands are experimenting with emoji marketing. That is because incorporating emoticons in their messages to consumers allows businesses to connect with their audiences on a more human level. The emoji phenomenon has been partly propelled by messaging apps, where most people are using the visual symbols to chat, and by social media (e.g., Twitter) where emoji is the official language. Studies have shown that people remember 10% of what they hear, 20% of what they read, and 80% of what they see. So the more visual your marketing message is, the more likely it is to have a lasting impact on consumers.
2. A/B Testing
This is a tip that not a lot of businesses with a dedicated social media marketing team are taking advantage of. A/B testing (e.g., split testing) involves using multiple headlines for the same content to see which one garners the most engagements and conversions. Instead of publishing content on social media platforms once and then forgetting about it, schedule the links to be shared multiple times and change the wording in the headline. Come back in a week’s time to see which of the headlines gave you the fame status. When possible, try to emulate results in future posts.
3. Explore New Networks
Social media marketing is not and should not be restricted to Facebook, Twitter, Google Plus and Instagram. While these four networks will give you the greatest reach, other smaller or niche networks are as important. The greatest potential lies in platforms that are emerging and have the potential to disrupt. If you invest in them early, you will get a leg up on the competition.
Take Snapchat as the perfect example. The mobile messaging app has been around since 2011 for personal use. Only recently has it become prevalent among brands. Success stories are built every day. However the brands that are seeing the most success are the ones who invested in Snapchat early and were able to build a follower base by the time everyone else started flogging to it.
4. Surveys in Real Time
Have you ever wondered why companies are doing surveys on social media? For a number of reasons! Mainly it allows companies to get information about audiences’ perception of their products and services. It is also easy to conduct and allows for more informed decision making.
The good news is that surveys and survey requests are no longer limited to email. Companies can now survey their audience in real time via social media. That means that a business can get instant feedback with a simple poll that asks a very important question. It is a great way to get your audience engaged (most people love to vote and answers surveys on social).
DMAC | Customized Social Media Marketing Training
The Digital Marketing Academy of Canada offers online courses for current or aspiring professionals in the Digital Marketing field. Take our online Digital Marketing Fundamentals or Social Media Marketing Course and become certified. Visit our website and get in touch with us if you have any questions or would like to discuss your Digital Marketing education further.