5 Digital & Social Media Marketing Tips to Help Boost your Business During the Holiday Season
The holiday season is an overwhelming time period for most companies as well as for customers. While it is a very important time for every business, consumption patterns will vary from year to year. Especially now with the continuous increase in inflation. In order to be prepared for the various possible scenarios during the holiday season, a good Digital & Social Media Marketing plan is very much recommended.
We listed 5 Digital and Social Media Marketing tips to boost your sales during the holiday season.
Holiday Giveaways and Price Promos
To give customers a boost, it is recommended to organize a holiday giveaway. For example, a classic is the 12 Days of Christmas Giveaway. This way, you please your customers by providing them with a gift and creating more brand awareness for yourself. Be sure to make your giveaway gift a good representation of your business and the products and services you offer. The goal is to make the “giveaway” product or service appeal to your target audience.
Get Involved With your Clients
To inspire your customers, you can simply send a newsletter. If you don’t have the resources to organize giveaways, this would be a good alternative. The focus on your newsletter should be to provide helpful information to your clients. Your newsletter should not be used to expressly market your products or services. You can also reward your most loyal customers by sending them a personalized email with a promotional code.
A simple emailed thank you note to customers is also recommended during the holidays. Thank your customers for their loyalty and at the same time keep your brand on their radar.
Get On Board with the Latest Trends
Digital and Social Media Marketing is not a static thing. It is a very dynamic industry. Trends change over time and it is important to be aware of these trends for your business. Collaboration with influencers to promote your business is now very popular. With thousands of followers on Instagram or TikTok, they can reach a lot of people with just one post or video about your brand. Influencer Marketing is usually less expensive than paid ad campaigns.
Using TikTok has also become very important in the last year. While Instagram is still a favorite, TikTok was the most downloaded app in 2022. So be sure to create an account on TikTok for your business if you are not already using it. You can make short videos on it to publicize your business in a fun and original way. TikTok has also launched useful tools like ads and business profiles.
Visualize the Holiday Theme on Your Website or App
It seems like a logical and obvious thing to do, yet many companies don’t do this. It’s a great way to get your customers to visit your site in a party mood. Change your background or cover photo to a festive, holiday-season image. You can customize your bio by adding a holiday message or sharing your company’s holiday activities. Remember to change it back after the holidays.
A very useful platform to unleash your creativity is Canva. Here you can quickly and easily create fun banners and ads for your Social Media channels.
Free stock images or vectors can be found on numerous websites around the web, including the following:
Schedule Your Posts
Because the holiday season is a very busy time, it is highly recommended that you plan your posts in advance. Even if your company is closed during the holidays, it is important to keep posting frequently to maintain high customer engagement and attract new ones.
Do take into account any adjustments or last-minute posts.
About DMAC | Online Digital Marketing Course Certification
DMAC – Digital Marketing Academy of Canada and its online courses can help you bring your Digital Marketing ideas to life. DMAC offers a great selection of online courses that teach the fundamentals of Social Media and Digital Marketing. After completing the online course, you receive a Certificate of Completion. With a DMAC certification, you will also be more prepared for employment in the Digital Marketing industry.
DMAC also offers customized corporate training seminars that are created in accordance with your company’s needs. We customize our Digital Marketing training to teach your company or organization the latest new techniques and strategies that are successful for your specific industry.