Due to modern day technology we are living in a world of social media. Everywhere we look we are inundated with posts, tweets and images from the likes of Facebook, Twitter and Instagram. People are taking pictures and videos of whatever interests them and sharing them with their “friends”. In essence it’s as if people are showing off, look at me…I’m the main attraction.
After a while, social media snow balled and brands started to catch on. It didn’t take long to realize that they could advertise their product or service to potential or current customers…for free.
You want to engage your target audiences through social media and you need tips to run a more effective engagement to your marketing campaign.
Below are 5 tips on how to create a successful social media marketing campaign
Tip 1: Create a Creative Campaign
You must start with a clear idea of what your marketing goals and objectives are. Different campaigns will convey different messages. There is nothing wrong with creating 1-3 different campaigns and do A/B testing. This will give you the ability to try different things and tweak and alter accordingly.
Proper research will determine the type of campaign that works for you. Then choose the social media platforms you wish to promote the campaign on, as some platforms can work better than others. This is a crucial decision; choose wisely because this can make or break the campaign’s outcome.
Engage your audience’s interests with the end result being website clicks, Facebook Likes… etc. The more shares, clicks or likes you obtain, the larger your audience will become. Eventually, your audience becomes a potential customer.
Tip 2: Determine the Campaign Budget
Determining the precise campaign budget is important because it will help plan the campaign focusing on meeting objectives within the allocated budget.. It is important to note that while organic growth is good, a campaign will almost always require media buy from the pertinent channels or portals.
The key is to focus on increasing brand credibility and recognition and loyalty through engagement. According to many studies, more than 70% of sale revenue is from loyal or current customers.
Please note to allocate your media spend budget between brand awareness and sales leads/conversions.
Tip 3: Offer a Prize or Giveaway
Offer a prize that your demographic would be interested in because they won’t participate otherwise. Please note the prize doesn’t need to be expensive. It just needs to make sense. Make the prize relate to the question or even your product. And remember to make the giveaway fun!
Tip 4: Promote your Campaign
One of the most effective ways to promote a campaign is through the Channel’s own advertising platform i.e. Facebook “promoted posts”. Organic promotion is excellent but putting a few hundred dollars toward Paid Promotion can go a long way.
Tip 5: Engage your Audience
Visually stimulating images, content and videos are ways to keep your target audiences excited and engaged. We live in a world that has become accustomed to instant gratification; people are becoming lazy, they get excited by visually-generated content with colourful images. Visually stimulating content; either by way of video or images is what can make or break your campaign.
DMAC is a great place to learn how to create and implement engaging and successful social media marketing campaigns through our Digital Marketing and Social Media Marketing online courses. We also offer customized-corporate training seminars where you can learn and have a more hands-on experience. We customize all our corporate training sessions and we show your company how to create strategies and techniques to manage their own social media marketing campaigns internally.
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