How a Digital Marketing Certification Becomes the Beginning of your new Digital Marketing Career
It’s been an eventful summer here at Digital Marketing Academy of Canada. We had over 800 students register for our online digital marketing and social media marketing certification courses. As our online summer session comes to an end, we would like to thank all of our students for all their hard work and dedication.
These are unique times for the digital marketing industry. While things are slowly, but surely, going back to normal, there will be a few changes that you will notice.
The most important thing to remember is that change is good. Be open minded. Think of ways you can apply your learned skills in a new setting. More importantly, stay connected with others through social networks and online forums. You are not alone in this.
In this blog post, our online digital marketing certification course instructors outline 5 important things to know before kick starting a digital marketing career this fall.
5 Tips to Kick Start Your Career in the Fall of 2020 | Digital Marketing Certification
1. Stay Updated
Employers look for candidates who are knowledgeable about what is trending in the digital marketing world. They also seek individuals who undergo self-directed learning to keep themselves informed. One way to keep a top of the trends and best practices is to follow major digital marketing sites and influential people on social media. This is especially important as the major players such as Google, Facebook and Twitter are in the process of tweaking their paid advertising platforms and algorithms.
Recommended Websites and Influencers
Content Marketing: Convince & Convert
In today’s competitive world, networking is a necessity. Not only does it lead to more job and business opportunities, but it helps job candidates obtain a broader and deeper knowledge of the industry and improve their capacity to innovate. The people you meet will also be helpful and supportive when you run into problems, as well as help to open doors to opportunities you might not have otherwise have sought out.
Recommended Places to Network
Click here to learn more about LinkedIn Networking
3. Build Your Personal Brand
Looking to embark on a digital marketing career but you have no visible online presence? One of the first things that employers do before hiring a candidate is review their online presence and social media activity. If you want to show your future employer that you can enhance their visibility, then you need to demonstrate them that you can first build your own personal brand. A strong online presence could help you stand apart from the rest of the candidates.
Are you curious to know what can be found online about you? Tools like ‘BrandYourself’ can help you monitor your online presence!’ can help you monitor your online presence!
4. Use Your Creativity
Digital marketing really allows you to use creative gifts in a variety of ways. Yes, there are methods and systems that are standardized for certain job duties, but you can always add your personal flair to projects, making them unique and WOW like.
The entire digital marketing industry is built on creativity, so if you have an idea that you think will work, take a risk and give it a try. The more creative you are, the more likely it is that you will be noticed and land that dream job.
5. Be Flexible
We cannot stress enough how important it is to be flexible and to obtain the experience you need to land your first digital marketing job. Take on internships, summer volunteer opportunities, or jobs that other digital marketers are not interested in. Demonstrate that you can take on and make the best of any role and be successful in your career growth.
DMAC Offers a Free Facebook & Instagram Social Media Marketing Course to Help Close the Skills Gap
Yes, you heard us right. DMAC is giving back to Canadians in these trying times. We are offering our Facebook and Instagram 10-hour online course, with certification for free. No strings attached and no credit card required.
The course is ideal for all individuals interested in learning Facebook and Instagram marketing and advertising, including:
o Traditional marketers who want to learn more about Facebook and Instagram marketing quickly.
o Recent marketing graduates who want to stand out with recruiters when applying for a job.
o Business owners looking to leverage Facebook and Instagram’s advertising power to engage customers online.
o People looking for certification in social media marketing.
Some of the topics covered in our course are: Importance of Social Media in today’s world of advertising.
o Creating Facebook and Instagram marketing strategies
o Defining your Social Media marketing goals
o Running successful Facebook and Instagram ad campaigns
o Monitoring Facebook and Instagram marketing performance and analytics