Being successful in the digital marketing world doesn’t necessarily come from what you’ve learned. Very often you can become successful by learning how to stop doing things that infringe on your goals and vision.
Halting unhealthy habits that impede your success is hard work. It requires us to move away from impulsive behaviors and into conscious understanding where we take control of our actions and our future.
The following are 5 behaviors that we recommend all digital and social media marketing professionals to unlearn in order to become innovative leaders in the digital marketing world.
To succeed as a leader you should stop:
1. Avoiding Failure
Seth Godin is a big believer in the notion that you have to fail a few times in order to eventually succeed. Rewiring your brain to accept appropriate risks is not an easy job. Successfully accepting appropriate risks and conquering fears could mean the difference between a freelancer gig and an entrepreneurial one.
2. Associating Rejection to Failure
In order to learn how to avoid negative thinking, we must learn to take control of our thinking. No one likes to hear rejection from a prospect….but it does happen from time to time. It doesn’t necessarily mean you are a failure, it simply means you need to put in a little more work or the solution is not the right fit for them. Instead, focus on what your next move will be to achieve your goals.
3. Paying for Attention
Very often, people have the belief that money can buy everything. That’s not always the case and we hear the expression all the time, “money cannot buy happiness.” The digital world is the perfect opportunity for you to bypass the traditional media (via ads you buy in magazines, newspapers and TV) and reach your target audiences yourself. No need to pay; just be creative. There are so many options: Link-Earning, SEO, social media marketing etc. I came up with 3 ideas in 5 seconds and I am sure you can do the same.
4. Connecting Fitting In and Belonging
We live in a competitive and globalized society. Everything we do to differentiate ourselves from the competition makes us unique and closer to gaining consumers’ attention. Instead of trying to fit in, focus on aligning with your true self. You will belong when you are fully comfortable with yourself because you won’t need others to give you approval.
5. Holding On
Letting go of things that weigh us down is the key to reaching new levels of success and productivity. When we let go of what no longer serves us, we make room for what we really want and need.
Remember: the ability to work through and recover from setbacks, relapses and obstacles – is what makes your future goals easier to accomplish.