Lucille Best said it best, “I’d rather regret the things I’ve done than regret the things I haven’t done.” Most people have adopted a similar attitude to most of their everyday tasks, and their online activity is no exception.
57% of people who live in the United States have posted or texted something that they regretted later. The Millennial generation, aged between 18 and 34, is the biggest offender. According to a YouGov Omnibus survey, most of those people who regret their actions worry about looking foolish, while others worry about offending a friend. The survey also found that 14% are afraid to hurt relationships with family or partners by sharing questionable images and messages.
Here are 5 tips to follow in order to minimize the number of mistakes you are making while marketing on social media. For more info, enroll in our social media marketing course.
1. Don’t use too many tools
More tools are becoming available to help you with your social media efforts. At first, it seems like a good idea to use them all as they all do different things. Unfortunately, it is not the best idea because you are focused more on the tools than the results….and are therefore more prone to make mistakes.
2. Don’t measure every social media metric
One of the biggest challenges social media marketing managers face is determining what to measure and what not to. They get boggled by the many elements they need to measure and decide on the spot that they’ll measure everything. It’s important to understand why we are looking at these metrics, so that we can select the right metrics to match them.
3. Don’t share posts throughout the day
You want to post and share your content as soon as you write them. Reshare them at different times of the day so that you can target different audiences and the morning, afternoon and evening crowds.
4. Publish when no one is online
The mistake with publishing as soon as we finish creating something new is that we’re not optimizing for our audience. Assuming that just because we’re online right now means our audience is online and open to consuming our content is an easy mistake to make.
5. No Consistent Voice
Brands shouldn’t have one or more of their social media accounts act and sound like a robot either. Repeatedly sending out the same messages can create ill will from consumers. The key is to find a happy middle ground where the brand’s voice is consistent, caring and sounding like human. Make a list of key phrases you are sure are going to resonate with viewers.
To learn more about being a successful social media marketing manager, DMAC encourages you to enroll in our Social Media Marketing course. DMAC also offers customized corporate training sessions for enterprises looking to upgrade their staff’s skills in areas of digital and internet marketing and web design. Click here to set up a free corporate training consultation.