TikTok is unlike any other social media app. It is a short-form, video-sharing app that permits users to watch, create and share videos up to 60 seconds long on just about any topic. The app is extremely popular among people under the age of 25. Although, TikTok is now beginning to attract a wider user base.
The sensational social network is not just known for its addictive quality and high level of engagement. In addition to being able to add filters, background music, and stickers to their videos, users can collaborate with others on content…even when they are in two different places. These are the so-called ‘duet’ videos with a split-screen.
How is TikTok unique? What makes it so popular? The key element that differentiates TikTok from other video sharing apps like YouTube is that it caters to people who are looking for micro-entertainment and distraction for a few minutes during the day. People come to TikTok to have fun, destress, and enjoy a good laugh.
If you own a business, TikTok marketing can be a great channel to explore, as there is fairly little competition on the platform. However, if you are new to TikTok, you may not know how you can use it to advance your digital marketing strategy.
In this blog post, our online digital marketing course instructors explore 5 ways you can use TikTok as a marketing tool to take your business to the next level.
5 Tips for Using TikTok as a Digital Marketing Strategy
1 Partner with Other Creators
We must admit – building a solid following on TikTok is not an easy task. If you are one of those businesses struggling to gain ground, consider partnering with other creators on the platform. Whoever you choose to partner with make sure they are relevant to your industry. You can find these individuals by doing a simple search on TikTok. Once you feel there is a match, send a short, friendly message letting them know that you are interested in collaborating with them.
2. Promote Your Videos Using TikTok Ads
TikTok ads are another great strategy for marketing your business, especially if you are a newcomer to the app. The video-sharing app offers 5 different kinds of ad products and they are comparatively cheaper than Facebook, Google, and YouTube ads. What is more, you are not required to spend tons of time building an audience. In fact, you can reach your target audience within 24 hours of setting up an ad.
3. Focus on Original Content
TikTok is not a platform for sharing the same content across platforms. Being original is key. Likewise is finding short and crisp messages to relay in 15 seconds or less. Videos will only be extended to 60 sec under special circumstances. TikTok is a unique platform that thrives on viral content that is fun and lighthearted.
4. Start a #HashtagChallenge
TikTok users love Hashtag Challenges. One reason being that users can interpret challenges in their own ways. It is also very easy for content creators to participate in them – only a few clicks are required to enter a challenge. If you are a small business owner dreaming of your brand going viral, this is your chance to boost your online brand identity. Another option is to consider using influencers to help kickstart your challenge campaign.
5. Share Your Video on Other Platforms
Once you have chosen the music and effects and recorded your video, click on the red circle with the white checkmark and then press Next. On the Post screen, you will see an option to add links to your website or other social media accounts. As well, you have the option of sharing the video on other platforms like Whatsapp, Instagram, and Facebook.
Are you ready to start using TikTok for you business’ marketing?
TikTok is turning out to be further than a Gen Z fad. Even if your company is not ready to invest in paid ads and the time to create content, our online digital marketing course instructors still feel it is prudent to keep this platform on your radar and understand its functions. For brands that are seeing the most success with video marketing, it may just be the app for you to join and spread your wings beyond YouTube and Facebook video marketing.