Without a doubt, social media marketing is a must nowadays for any commercial purpose. It is a flexible and cost-effective strategy widely used by businesses to reach target audiences and increase revenues. As well, it is a marketing strategy of choice among small and medium-sized businesses wishing to improve visibility and increase brand awareness.
One of the biggest barriers to social media success is the ever-changing algorithms. Digital marketers are required to adopt new developments in social media marketing on a regular (sometimes daily) basis. And the best way to do this? By subscribing to and reading authoritative social media blogs and news sources.
In this blog post, our digital marketing institute course instructors have compiled a list of the 7 top social media blogs to subscribe to in 2021.
7 Social Media Blogs that You Should Know About in 2021 | DMAC – Digital Marketing Institutes
Social Media Examiner is the largest online social media magazine in the world. The primary focus of the magazine is to help businesses use social media, blogs, and podcasts. AdAge ranked Social Media Examiner fifth on its Power 150 list of the most influential marketing blogs. Technorati ranked it as one of the top 100 businesses and top 100 small business blogs.
Jeff Bullas is a blog, author, strategist, and speaker. Some of his achievements include being ranked No.8 on Forbes’ “The World’s Top 40 Social Marketing Talent” in 2014 and being ranked the No. 1 content marketing influencer globally in 2014 by Onalytica. JeffBullas.com covers topics of social media marketing, content marketing, and digital marketing. The focus is on helping businesses get found online and maximize their visibility and online success.
‘Jeffbullas.com – blogs to follow in 2021’ source: jefbullas.com
This website is a news source that covers everything to do with social media with a major emphasis on content creation and content curation. The blog aims to keep professionals in the know about cool projects, breaking news, courses they can enroll in and industry-related events they could attend.
SEW is a website that provides news and information about search engine marketing, content marketing, social media marketing, paid advertising, and more. It was started by Danny Sullivan, the founder of another site: Former Google employer Matt Cutts has called the site a must-read and Yahoo’s Tim Mayer called it the “most authoritative source on search”.
Mashable is the leading source of information and news about everything to do with the digital world. Mashable features six channels or main topics: social media, tech, business, entertainment, US and World, and Watercooler (viral web content and memes). As of January 2021, Mashable is the 586th most popular website in the United States, with over 36% of the traffic coming from the United States and over 12% coming from India.
‘Mashable – Blog to follow in 2021’ source: blogs.ubc.ca
Social Media Today is another authoritative blog that is worthy of being bookmarked. This uber-popular resource website and news source is home to an impressive library of social media marketing content written by a large network of regular contributors. The biggest reason for its success and popularity is the frequency in which they publish their blogs and news. Their website is updated with fresh content daily and their analysis and reports are thorough, perceptive, timely, and considered relevant.
Small Business Trends is another social media marketing website that we recommend reading, especially for small business owners. In a recent survey conducted by our digital marketing institute instructors, 4 in 5 small businesses have admitted to using the website to keep up to date with marketing news, tips, and advice. It is important to note that the way small businesses use social media in their marketing and other business practices is different from the way that large businesses do. Having a resource that focuses on helping small businesses succeed is incredibly useful, especially in a world of constantly evolving digital marketing tactics and strategies.
Is there a social media blog or website you follow that we were not able to include in this 2021 list? Tell us about it in the comments and why you enjoy following it. We would be more than happy to learn from you, as well!
DMAC Offers a Free Facebook & Instagram Social Media Marketing Course to Help Close the Skills Gap
Yes, you heard us right. DMAC is giving back to Canadians in these trying times. We are offering our Facebook and Instagram 10-hour online course, with certification for free. No strings attached and no credit card required.
Learn new skills by following this marketing course online! The course is ideal for all individuals interested in learning Facebook and Instagram marketing and advertising, including:
o Traditional marketers who want to learn more about Facebook and Instagram marketing quickly.
o Recent marketing graduates who want to stand out with recruiters when applying for a job.
o Business owners looking to leverage Facebook and Instagram’s advertising power to engage customers online.
o People looking for certification in social media marketing.
Some of the topics covered in our course are: Importance of Social Media in today’s world of advertising.
o Creating Facebook and Instagram marketing strategies
o Defining your Social Media marketing goals
o Running successful Facebook and Instagram ad campaigns
o Monitoring Facebook and Instagram marketing performance and analytics