Looking for practical tips on how to increase Facebook engagement? In this blog post, our online digital marketing course instructors share with you 7 tactics you can try today to increase your Facebook Page engagement.
With close to 3 billion monthly active users worldwide, Facebook is the largest and most used social networking platform. People do not just use Facebook to socialize with friends. They also use the social media platform to make purchase decisions. An average Facebook user clicks on 11 ads per month. More than 90 million small businesses use Facebook to connect and engage with their consumers and followers. It is almost impossible for businesses and marketers to ignore Facebook and its mega influences.
“Facebook engagement” is any action a user takes on your Facebook Page or one of your posts. The most common forms of engagements are video views, likes, comments, and shares. Other forms include checking in to your location or tagging you and your business in a post a user writes.
Facebook engagement is an important indicator of Facebook marketing success. For one, it improves your visibility on users’ news feeds. Second, the more likes and shares you get the more chances you have to be exposed to your audiences’ friends and followers. Finally, and most importantly, it tells the audience that your posts are relevant and interesting, which results in more people reading it, viewing it, or clicking through.
How to Boost Your Facebook Page Engagement: 7 Strategies that Work | Online Digital Marketing Course
Creating a Facebook Page for your business may be easy. However, with the falling organic reach and engagement, growing a Facebook Page can be challenging. With the right strategies, such as these, you can increase your reach and improve your engagement in no time. If you have any questions, please do not hesitate to comment in the comment section below. Our online digital marketing course instructors are glad to answer any questions you may have!
1) Spy on Your Top Competitors
The best way to find out what kind of posts work for your audience is to ‘spy’ on your competition. Take a look at their pages and check what’s working for them. Which posts have a lot of comments and likes? These posts can be highly valuable and provide a great source of inspiration. But remember: never copy your competition, be inspired, and do it even better.
2) Post Facebook Videos
Have you ever been surprised by a video on your Facebook timeline that started to play silently when you were scrolling down? That’s exactly the effect you want to achieve with your audience. Creating short and compelling videos isn’t easy. This topic is often discussed a lot during one of our customized corporate training sessions. Our brain processes visual content better than any other and video almost always win over images. It simply grabs our attention. Facebook prefers organic videos, uploaded directly to the platform. Sharing videos from other platforms is an option, but it doesn’t get the same engagement. So, commit to creating video content and your engagement will grow.
3) Share more personal content and tips
As a brand, it’s easy to get caught up in the promotional aspect of it all. However, it’s important to share content that is personal and valuable to your followers. This type of content will get more engagement. Think of what you would like to see on your personal account. Share tips, advice, or even personal stories that inspire your audience.
4) Vary Your Posting Time
The trick to improving engagement is not necessarily posting when most users are online but instead posting when engagement is at its peak. But what’s the difference? Although you can see that most people tend to be logged on to social media during the day, you will find that most engagement happens after 7 pm. It is a good practice to schedule your Facebook posts ahead of time to be more proficient. This also allows you to test different times during engagement hours to find what works best for you and your business.
5) Post shareable content
Shareable simply means that your audience is more likely to share your content. When content is highly shareable, people will be more likely to be interested in what you’re posting and they’ll want to share it with their friends. Most of the time, this type of content is either very trending, entertaining, or just absolutely hilarious. This makes your followers stop scrolling and it sparks their interest.
6) Go Live
Going live is as easy as counting from 1 to 3. It is a great opportunity to give consumers and your followers a peek into your business and the people that work in it. It is unique and different from your regular videos in that it creates a sense of community in the comments section. Every user is sharing the same viewing experience at the same time, so they all have a common touchpoint to connect over. It also generates 6x as many interactions as regular video content, which in the Facebook algorithm world means more organic reach.
7) Don’t forget to include a strong call-to-action
As a brand, you want as much engagement on your Facebook posts as possible, right? Therefore our corporate training lecturers always stress the importance of a good call to action. One way to achieve this is to simply ask people to engage. Tell your audience what you want them to do. Add a short invitation to share the post or to leave a comment.
These 7 tips will only help you boost your brand’s engagement if you keep an eye on your brand’s personality. This means you should only share content that aligns with your company’s values. Show your audience you are not just promoting your brand or products. Provide them with valuable content and they will return the favor by commenting and liking your posts. If you keep this in mind and implement these 7 strategies that our online digital marketing course instructors just shared, your Facebook engagement will increase. Get started today and you will see immediate results that get you closer to your digital marketing goals!
DMAC Offers a Free Facebook & Instagram Social Media Marketing Course to Help Close the Skills Gap
Yes, you heard us right. DMAC is giving back to Canadians in these trying times. We are offering our Facebook and Instagram 10-hour online course, with certification for free. No strings attached and no credit card required.
The course is ideal for all individuals interested in learning Facebook and Instagram marketing and advertising, including:
o Traditional marketers who want to learn more about Facebook and Instagram marketing quickly.
o Recent marketing graduates who want to stand out with recruiters when applying for a job.
o Business owners looking to leverage Facebook and Instagram’s advertising power to engage customers online.
o People looking for certification in social media marketing.
Some of the topics covered in our course are: Importance of Social Media in today’s world of advertising.
o Creating Facebook and Instagram marketing strategies
o Defining your Social Media marketing goals
o Running successful Facebook and Instagram ad campaigns
o Monitoring Facebook and Instagram marketing performance and analytics