Facebook was originally launched by Marc Zuckerberg in 2014 as a way of networking with fellow Harvard students. Since then, Facebook has become so much more than that. It’s no longer just a platform for users to interact with one another, Facebook is one of the most widely used social media platform brands are using to connect with their audience. Advertising on Facebook has become common these days as we are rarely surprised by ads popping up in our timeline. This does make it even harder to make your company’s ads stand out as only a few of those ads or posts manage to grab our attention.
Having a huge Facebook follower base as a brand is useless when your followers rarely like or comment on your posts. Creating engaging Facebook posts isn’t easy; therefore our Toronto based corporate training agency is sharing 7 amazing tips to increase your Facebook engagement.
1) Monitor other successful Facebook pages within your industry
The best way to find out what kind of posts work for your audience is to ‘spy’ on your competition. Take a look at their pages and check what’s working for them. Which posts have a lot of comments and likes? These posts can be highly valuable and provide a great source of inspiration. But remember: never copy your competition, be inspired and do it even better.
2) Post Facebook videos
Have you ever been surprised by a video on your Facebook timeline that started to play silently when you were scrolling down? That’s exactly the effect you want to achieve with your audience. Creating short and compelling video’s isn’t easy. This topic is often extensively discussed during one of our customized corporate training sessions. Our brain processes visual content better than any other and video definitely wins over images. It simply grabs our attention. Facebook does prefer organic videos, uploaded directly to the platform. Sharing videos from other platforms is an option, but it doesn’t get the same engagement. So, commit to creating video content and your engagement will grow.
3) Share more personal content and tips
As a brand, it’s easy to get caught up in the promotional aspect of it all. However, it’s important to share content that is personal and valuable to your followers. Evidently, this type of content will get more engagement. Think of what you would like to see on your personal account. Share tips, advice or even personal stories that inspire your audience.
4) Play around with the posting time
Monitor when your audience is most active on Facebook by playing around with your posting hours. If you’re posting on weekdays and on certain hours and notice the engagement is lower, try posting on weekends and change up the posting hour. You should always publish your posts when your audience is online. Also, it’s recommended to post at least once a day.
5) Share shareable content
Shareable simply means your audience can easily share your content. When content is highly shareable, people will also be more likely to be interested in what you’re posting and they’ll want to share it with their friends. Most of the time, this type of content is either very trending, entertaining or just absolutely hilarious. This makes your followers stop scrolling and spark their interest.
6) Post on a regular basis
Stick to a consistent posting schedule, preferably on an everyday basis, this way your audience knows when to expect new content or updates. The Facebook algorithm won’t show every single post on all your followers’ timelines all the time. That is why the more you post, the higher the chances are of you reaching your audience.
7) Don’t forget to include a strong call-to-action
As a brand, you want as much engagement on your Facebook posts as possible, right? Hence our corporate training lecturer’s always stress the importance of a good call to action. One way to achieve this is to simply ask people to engage, tell your audience what you want them to do. Add a short invitation to share the post or to leave a comment.
These 7 tips will help you boost your brand’s engagement only if you keep an eye on your brand’s personality. This means you should only share content that aligns with your company’s values. Show your audience you’re not just promoting your brand or products. Provide them with valuable content and they’ll return the favor by commenting and liking your posts. If you keep this in mind and implement these 7 tips we just shared, your Facebook engagement will increase and you’ll see immediate results that get you closer to your digital marketing goals.
About the Digital Marketing Academy of Canada
DMAC offers Online Social media Courses and Corporate Customized Digital Marketing Training sessions for businesses and individuals seeking to develop or upgrade their online marketing skills. To learn more about our Social Media Marketing Courses click here. To book a free 30 minute corporate training consultation click here.