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7 Tools for Creating Engaging Visualizations

Communicating visually on social media is important.  On Facebook, photos are 2x more likely than text updates to be shared and liked. On Pinterest, photo and video pins are referring more traffic to websites than Twitter, StumbleUpon, Google+ and LinkedIn. On Twitter, users are 4x more likely to click on a link and retweet when it is coupled with an image or infographic.

With 55% of website visitors spending less than 15 seconds actively reading content on a page (this includes social media), having an engaging visualization that says it all is imperative. In this article, our Online Digital Marketing Course lecturers review 7 tools that will help you create engaging visualizations that spell success.

Piktochart

Piktochart is an easy-to-use infographic, image and presentation creator with lots of free templates to choose from.  No graphic design experience needed.  Unhappy with the selection, you can either upgrade your account to premium (for $29 per month or $169 for the entire year) or create an infographic from scratch.  The tool has a large database of free images and shapes for you to use.

PicMonkey

PicMonkey photo editing tool is very easy to use and runs directly in your browser. In 20 minutes or less, you can easily edit a single image, create a collage or construct a design for your Facebook and Twitter cover images.

visualize.me

Entrepreneurs and job seekers alike use Visualize.me to create infographic resumes. The tool enables you to express your professional accomplishments in a simple, compelling way. If you send your prospective employer your resume in this form, it ought to impress them and put you at an advantage over the competition.

Easel.ly

Easel.ly has dozens of free templates to help kick start your imagination. Each one is easily customizable. If you don’t find the perfect image in their library, you have the option of uploading graphics and images and position them with one click.

Creately

Creately may not have the elegant look you need for professional presentations, but for simple flowcharts, diagrams and infographics it will do the trick. As a pro designer, you might get annoyed by the lack of custom options, but there’s no denying that Creately is a simple and fast way to present heavy data in a simplified and easy-to-read format.

Google Charts

Yet another free tool, Google Charts contains a gallery of ready-to-use chart types, such as simple line graphs, geographical maps and timelines. The tool also allows you to generate pointers, QR codes, and other visual tools to customize images and upload them directly to your website.

Infogr.am

Infogr.am is also a free, web-based visualization creation tool with some really professional-looking themes and a great interface for creating simple infographics. This option also allows you to create charts using real data. There are over 30 chart options that offer some really cool displays, like a radial bar graph, scatter charts, bubble graphs, and map charts. You can add your own images and video as well.

To learn more about proper techniques for YouTube marketing and social networking, DMAC encourages you to enroll in our Social Media Marketing course. DMAC also offers customized corporate training sessions for enterprises looking to upgrade their staff’s skills in areas of digital and internet marketing and web design. Click here to set up a free corporate training consultation.

July 22, 2015
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