You will have a hard time finding someone who will be interested in following a boring, empty Twitter account. The great thing about Twitter is that you don’t always have to write and curate interesting content…you simply have to know how to share it! Here are eight ways you can spice up your Twitter account and generate more engagement:
1. Be Social
First things first, do not be robotic. Add a human element to your posts that you share and retweet or favourite. That means sharing your thoughts, opinions and ideas. We don’t recommend sharing your every day habits like eating breakfast, getting out of bed and riding the bus to work…unless it is something bizarre and juicy. Share news with a twist that will show your followers that your life is worth following.
2. Spread Out Your Posts
Interesting people have a lot to say, but sharing every single thing that happens to you or that you come across on the web will push away some followers. To be evocative in your social media marketing approach, spread out your posts with at least 30 min in between them.
3. Flesh Out Your Profile
Your Twitter bio is the first thing that possible fans will look at in order to determine whether you are interesting to follow or not. In your bio, make a list of things you love and hate and explain what you aspire to do in the future. Do not have an empty or thin bio.
4. Share Your Published Work
Twitter is a good place to share sound bites and to expand on the views expressed there. For example, you may tweet about being angered by Apple wasting your iPhone space with another app you won’t be using [Apple Watch] and then direct your followers to the article you wrote about the topic.
5. Share Pictures
It is a proven fact that tweets with pictures get more engagement than those tweets without. Take pictures with your smart phone and post them on Twitter, just like you would do with Instagram. Attending an event or travelling to a new country? Take pictures and share your excitement with your followers. The sky is the limit; just avoid sharing pictures that are tasteless.
6. Share Videos
A picture can say a thousand words, but a video communicates better than anything else. TwitVid is a video sharing website and you can easily upload your creations via webcam, email and the web. All you have to do is log in using the same information as you do for Twitter. Then choose a file and enter a description that is 117 characters long and click enter.
7. Ask Questions
Asking questions is an opinion based strategy that encourages more response on Twitter. When you ask the question, ask questions with purpose. Do not ask questions just because we told you to ask them.
8. Host a Contest
Contests have a tendency to go viral, especially if retweeting is a major aspect on the contest. Create a prize that will allow people to work hard. You can also add other elements to the contest such as Facebook marketing and video submissions.
For more information about social media etiquette and Twitter marketing, we encourage you to enroll in our Social Media Marketing course. When you enroll in the course, you will have the option of taking the Digital Fundamental course for free. Our next semester starts in April.