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About yourDMAC

Since 2013, yourDMAC (Digital Marketing Academy) has been a top online learning institution specializing in helping students in the U.S., Canada and globally, prepare for a career in Digital and Social Media Marketing. ​

Our online course was created by Digital and Social Media Marketing experts who work day to day in Digital Marketing agencies who are mandated to keep up with the most recent Digital Marketing best practices and industry updates. The course was created to provide a practical overview along with detailed strategy and implementation insight. This course is not about theory but about real world application.​

At yourDMAC, we set out to create a comprehensive online learning experience that will enable anyone completing our course to work in the Digital & Social Media Marketing field immediately upon completion.​ Our philosophy stems from the belief that online education is an “education without borders” and one should be able to learn what they want, how they want and when they want.​

However, we also understand that taking a detailed online course at your own pace may require a considerable amount of discipline and focus. Accordingly, we provide each student with their very own, personal Success Coach. Our Success Coaches are available to the student every business day and will communicate with the student whenever the student requires it or when the coach feels any guidance is required based on the student’s progress and quiz results.


Management team:​

yourDMAC was co-founded in 2014 by Digital Marketing agency owners Ian Korman and Jim Bensimon. Both are actively involved in the management and growth of yourDMAC.​

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Ian Korman – Chief Executive Officer

Ian is the CEO and co-founder of yourDMAC. He is also CEO and co-founder of  iRISEmedia, along with his business partner Jim Bensimon.

Ian’s main focus is on client relations, market development and strategic partnerships. Ian works directly with the learning teams to ensure that yourDMAC’s course offering and corporate training services exceed customer expectations. Ian was a pioneering entrepreneur in the Internet Marketing industry starting in 2005 as co-founder of Searchlinqs Inc. a rapid growth Digital Marketing agency.

Prior to getting involved in Digital Marketing, Ian ran various Internet advertising call centers from 2000 till 2005. In the early part of his career, Ian worked in the sports card and memorabilia industry and from 1994 to 1999 Ian was president and COO of Continental Sports Europe (CSE) GMBH based in Cologne, Germany. He remains a big sports fan to this day.

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Jim Bensimon – President ​– Chief Content Editor

Jim is the President and Co-founder of yourDMAC. He is also the Co-founder and President of iRISEmedia, an award winning Digital Marketing agency in Toronto, Canada. Jim has managed various major Digital Marketing campaigns over the last 15 years for national and international brands such as Yahoo! Canada, Walmart-George, Aeroplan, Maple Leaf Sports & Entertainment & Amsterdam Sauer. He has lectured extensively on various topics related to Digital Marketing and was a guest speaker on the topic of Online Advertising at the Search Engine Strategies Conference Expo as well as the SOHO SME Business Conference Expo. His particular specialty is in Social Media Marketing, Web analytics and SEO (Search Engine Optimization). Jim has a law degree from Osgoode Hall Law School in Toronto, Canada.​

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Moses Bar-Yoseph – Chief Operating Officer​

Moses brings to yourDMAC over fifteen years corporate experience as an HR leader with companies including KPMG LLP, Sun Life Financial and TD Bank. Moses also founded The S.M.A.R.T. Group, a boutique consultancy focused on recruiting. In his capacity as Chief Operating Officer, Moses is responsible to oversee all aspects of yourDMAC’s strategic planning, market growth and daily operations A former school teacher, Moses has a passion for continuous learning; he attained his undergraduate degree in Psychology at York University in Toronto and completed his post graduate studies in Education at Monash University in Melbourne, Australia.​

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David Connal – Chief Learning Adviser​

David has been a leader in professional training & development circles for over twenty years. His work experience includes roles as Director of Organizational Learning & Effectiveness with Bell Canada, Chief Learning Officer with KPMG Canada and Head & Global Director of Learning with BMO Capital Markets. He is currently Director of Global Learning at Scotiabank and is a board member of the CSTD and the IBP Institute

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Jane Ricciardelli – Chief Strategy Adviser​

Jane brings more than 20 years leadership experience in Digital Marketing, Start-Up Operations and eCommerce Strategy to yourDMAC. As an entrepreneur, she founded Medium One, a leading digital agency that was acquired by the Mosaic Group. She took progressive leadership roles and opened overseas markets as VP and CMO with Lavalife, Marshall Fenn Communications and Exchange Solutions. Currently Jane is CMO at the Blockchain Research Institute, Co-Founder of CarbonX Personal Carbon Trading and a strategic advisor to Pre-Loved.​

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