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How Beyoncé’s Powerful Surprise Marketing Created Social Media Buzz
On Saturday, Beyoncé released her sixth album called “Lemonade”. Her marketing team doesn’t spend weeks or months promoting and trying …
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Did Facebook Quietly Change the Dreadful 20% Rule?
Good news for digital marketers! It looks like Facebook is finally changing the 20% text overlay rule. The news was …
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Messenger Bots: The Future of Customer Service?
Messenger bots are a concept that are still fairly unknown, but will likely become a big deal soon. The technology …
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7 Reasons to Monitor Your Social Media Activity
Creating an ongoing social media presence you learned about in our online social media marketing course is only half the …
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The Battle Between the Face-Swapping Apps
Oh snap! It looks like Snapchat has a big social media competitor to face. On Wednesday, Facebook CEO, Mark Zuckerberg …
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KLM Wins At Social Media
April 14, 2010 was the day that Icelandic volcano Eyjafjallajökull erupted. This caused complete chaos in the airline industry, as …
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Social Media Buzz at the 58th Annual Grammy Awards
Like every year, the Grammys caused a lot of buzz on social media. All social media platforms were packed with …
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Twitter’s New Algorithm Forces Businesses To Restrategize Social Media
One thing that we can always count on in the social media world is change. Unfortunately with every change comes …
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Social Media: Instagram Enables Account Switching
The possibility of switching between multiple Instagram accounts, a feature that many of us have been waiting for, is finally …
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The Power of Snapchat
As much as you probably wanted to stay away from it, there’s no way around it anymore. The social media …
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