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The Certified Digital Marketing Professional program is aimed at:

  • Marketing Managers, Marketing Executives, Senior Management
  • IT Managers
  • Small business owners
  • Those with responsibility for developing or implementing an online marketing strategy for their organization
  • Anyone looking to pursue a career in digital marketing

What can learners expect from this program?

Through dynamic video presentations and practical learning activities including tutorials and
exercises, you will acquire a hands-on learning experience that will enable you to demonstrate a
strong foundation in digital marketing, covering the main concepts, techniques and skills required in
order to develop, plan and implement an effective digital marketing strategy.

What will you learn?

By the end of this program, you will be able to:

  • Increase your website’s visibility through search engine optimization techniques
  • Drive qualified traffic to your website through pay-per- click advertising
  • Execute digital display campaigns
  • Capture, segment and manage email subscribers in order to plan and execute a successful email marketing campaign
  • Use suitable social media channels for different business goals and objectives
  • Measure and optimize your social media campaigns
  • Leverage mobile marketing for its micro-targeting advantages
  • Analyze and optimize your overall digital marketing activity
  • Create a formal digital marketing plan for your business


There are ten modules in this course that provide in-depth coverage of all of the key disciplines
required for best practice digital marketing. The titles of the ten modules are: –

  1. Introduction to Digital Marketing
  2. Content Marketing
  3. Social Media Marketing
  4. SEO (Search Engine Optimization)
  5. Paid Search (PPC) with Google Ads
  6. Display and Video Advertising
  7. Email Marketing
  8. Website Optimization
  9. Analytics with Google Analytics
  10. Digital Marketing Strategy

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