How to Turn YouTube Viewers into Paying Customers | DMAC – Social Media Marketing Courses and Training
Visual (video) content has conquered the internet! At the top of the helm is YouTube, the second most visited website after Google. With over 30 million daily active users and over 1 billion videos watched per day, YouTube is a key player in the social media marketing world.
Think about it. What content or information does YouTube not have? What do people not use YouTube’s content for? Whether you’re looking for music, entertainment or educational content, it can all be found on YouTube. There is a saying that goes… “If you cannot find it in books or on Google, more than likely you will find it on YouTube.” The saying in many ways is accurate. No matter the interest, there is at least one YouTube video you can watch and find useful.
You and your business can take part in YouTube marketing. Keep your channel active by regularly posting high quality videos, and feed consumers with the information they are looking for. Not only will it increase consumers’ trust in you, but it will drive massive numbers of customers to your website and help you with your lead generation and SEO efforts.
In this blog post, our social media marketing course instructors share 5 tips for converting YouTube video viewers and YouTube channel visitors into paying customers.
A 5-Tip Social Media Marketing Course on Converting YouTube Viewers
1. Optimize Search with Rich Keywords
The first and most important social media marketing course tip is Video Search Optimization! Do some keyword research via Google Keyword Planner Tool or Google Trends to see what rich keywords would get the most views. Once you have established your focus keywords, be sure to add them in the titles and descriptions of the videos. We also recommend uploading closed caption files as it improves your search rankings and allows viewers to accurately view (and understand) the videos without sound.
2. Strategically Place Call-to-Actions
You never want to grab the attention of the viewer and leave them hanging. They will not go digging for your contact information on search engines. They will not go searching for your phone number and address in the white pages. To not let potential customers slip away, we recommend deciding on the action you would like them to take (i.e. subscribe to channel, sign up for eNewsletter, receive 10% off etc.) Include these calls to action sparingly throughout the video and in the description.
3. Promote Video using Promoted Videos Feature
Most brands with a YouTube presence post the link to their website in two areas:
1) Their channel description
2) Video description.
This is not the most optimal way to convert viewers into customers. You first have to advertise the video on YouTube using the site’s Promoted Videos feature. Any video you are promoting can then include what YouTube calls a Call-to-Action Overlay, which sits on top of your video and includes a direct link to any website you like. We recommend employing all 3 methods of link sharing for optimal results.
The URL you point to from your YouTube video should be a dedicated landing page. Essentially, link to a specific product page on your site, one that includes information only about the product shown in the video.
4. Collaborate with Similar Channels
Think you know exactly which videos your target audience likes to watch? It is very hard to tap into the minds of consumers. Luckily, there is no need to spend the big bucks on focus groups, surveys, and other old school methods for informing your content strategy. Instead, identify 3-5 channels that are already hitting the high numbers. Use their strategies to test drive some fresh video marketing ideas.
5. Advertise Other Videos through Card and End Screens
Cards and End Screens are two more tools that brands use to promote other videos on their channels and to engage their YouTube viewers. End Screens appear at the end of videos and allow brands to promote up to 4 additional videos. Cards, on the other hand, can appear at anytime in the video and are used to direct viewers to another video or playlist. Alternatively, cards can show polls to obtain information about what other videos viewers would like to see on your channel.
DMAC Offers a Free Facebook & Instagram Social Media Marketing Course to Help Close the Skills Gap
Yes, you heard us right. DMAC is giving back to Canadians in these trying times. We are offering our Facebook and Instagram 10-hour online course, with certification for free. No strings attached and no credit card required.
The course is ideal for all individuals interested in learning Facebook and Instagram marketing and advertising, including:
o Traditional marketers who want to learn more about Facebook and Instagram marketing quickly.
o Recent marketing graduates who want to stand out with recruiters when applying for a job.
o Business owners looking to leverage Facebook and Instagram’s advertising power to engage customers online.
o People looking for certification in social media marketing.
Some of the topics covered in our course are: Importance of Social Media in today’s world of advertising.
o Creating Facebook and Instagram marketing strategies
o Defining your Social Media marketing goals
o Running successful Facebook and Instagram ad campaigns
o Monitoring Facebook and Instagram marketing performance and analytics