Last spring, Google announced that it will soon be unveiling a major algorithm change. The search engine hinted that the new algorithm update will have major emphasis on “page experience”, which will be based on the Core Web Vitals. Page experience metrics include loading time, interactivity, visual stability in addition to mobile friendliness, safe browsing, https, and no intrusive interstitials. The update is set to take effect in May 2021.
Have you read about Google’s new Page Experience update? Are you wondering how you will use the new Core Web Vitals to grow your business? The new update is expected to have a major impact on how businesses do SEO. Whether you are a small business owner or an employee for a larger corporation that relies on SEO to find new leads and business, it is critical to understand what is included in Google’s new Core Web Vitals.
In this blog post, our digital marketing course instructors will share with you everything you need to know about Google Core Web Vitals and the Page Experience algorithm update. We will cover everything that will be included in the algorithm. As well, we will offer tips on how to prepare yourself and your website for the new rules.
About Google’s Core Web Vitals
Algorithm updates in the Google and SEO world are nothing new. In the last 20 years, Google has changed its algorithms over 400 times. Very few people outside of Google know how these algorithms work and what metrics will rank you higher on SERPs.
Why the constant change? The overall goal of Google is to provide the best search results and experience for its users. They hope to do this by giving priority ranking to the most helpful, relevant, and functional websites. While the content and keywords are certainly important to a web page’s rankings, Google also takes into consideration a website’s technical performance. By this, we mean website speed, mobile optimization, and the presence of a sitemap.
Google recognizes the impact of slow, broken, or poorly designed websites that appear on top SERPs. They recognize that users get frustrated when they hit a snag, making them more likely to start using another search engine. Google clearly does not want this to happen, so it designs its algorithm to prioritize search results of websites that are technically sound.
Google will continue to work on improving the user experience in this new algorithm update. The Core Web Vitals are essentially factors that Google considers important for ensuring a good user experience. Starting in May, Google will review websites against the Core Web Vitals. Websites that are complying and provide excellent content will be rewarded with top search results.
The problem is that very few websites are adhering to the Core Web vitals. Screaming frog found out that only 15% of the web is estimated to pass the Core Web Vitals assessment. They analyzed 2,500 keywords and 20,000 URLs as part of their study. This creates a great competitive advantage for websites that do pass the assessment. If you are competing with a website with content of a similar excellent quality, you are likely to outrank that website if you score better on the Core Web Vitals assessment.
The new Core Web Vitals are explained by Google in a very technical way. You can click here to see Google’s explanation of the new Core Web Vitals. There is a lot of jargon and technical terms. One way to navigate the scientific information is to consider enrolling in a digital marketing fundamentals course or setting up a corporate training session with industry experts.
4 Expert Tips to Boost Page Experience
• First and foremost, take advantage of Google Analytics. Think of Google Analytics as the gateway into Google’s mind. To Google, the metrics (e.g., bounce rate and page speed) that we see on Google Analytics are also metrics that show that our content is relevant. These are well-known metrics that you can use as KPIs.
• Second, think carefully and critically about the user experience of your website. This goes beyond the face value numbers being provided on Google Analytics. Here, you will want to walk in your customers’ shoes and experience your website through their eyes. Ask yourself: “Will the customer want to share this type of content? How good of an experience is my website for the average consumer?
• Third, optimize your website for the mobile. Our digital marketing course instructors cannot emphasize this tip enough. Mobile devices generated 50.81% of global website traffic in 2020. Google algorithms, as well, primarily feature the mobile version of a website content to rank pages from the site. Mobile optimization simply cannot be ignored anymore.
• Finally, and most importantly, improve your page speed. A delay of even one second can cause your conversion rates to drop by as much as 60%, One way to ensure optimal page speed (which is 3 seconds or less) is to reduce the number of https requests. Another option is to invest in asynchronous loading files.
Why Take the Page Experience Update Seriously
The new page experience metrics should be reviewed as soon as possible. Failing to review the metrics and to ensure your website is in compliance will run the risk of your page being ignored or deranked.
In recent years, Google has been very vocal about the increasing weightage it is giving to user experience. It is a big believer in the saying that terrific page experience lets people get more done and increases engagement. We have seen that with past algorithms, such as the Google Penguin, Google Panda and Mobile-First. Google used these algorithms to penalized websites that fell below the benchmarks, especially in the areas of website speed and mobile optimization.
Bottom Line: Be proactive. Take the time to review the criteria and factors that may increase your rankings.
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yourDMAC.com is a great place to learn how to create and implement engaging and successful digital marketing campaigns. We offer digital marketing courses from Toronto online, and customized-corporate training seminars. Here you can learn and have a more hands-on experience. We customize all our corporate training sessions and we show your company how to create strategies and techniques to manage their own digital marketing campaigns internally.