Digital & Social Media Marketing Fundamentals Course
This free online course was created by Digital and Social Media Marketing experts, working daily in the digital marketing space. These professionals have to keep up with the most recent Digital Marketing best practices and industry updates. Through this course they share that knowledge directly with you.
Free course. No credit card required.
Practical and hands-on.
Upgrade your skills.
Increase your employability.
Explore new career options.
Get certified in digital marketing.
Part-Time (12 Hours)
Created by Industry Professionals
Take at Your Own Pace
Who Was This Course Made For?
This course is perfect for people with little or no knowledge of Digital Social Media Marketing.
Our course is ideal for:
- Employees planning their return to work in the hospitality sector.
- Current employees who want or need to up-skill.
- People interested in joining the hospitality industry.
- Introduction to the Internet
- Digital Marketing Fundamentals
- SEM: Search Engine Marketing
- Social Media Marketing and Website UX
- Online Marketing Strategies and Web Metrics
- Introduction to Social Media Marketing
- Creating a Social Media Marketing Strategy
- Facebook Marketing & Advertising
- LinkedIn Marketing & Advertising
- Instagram Marketing & Advertising
- Twitter Marketing & Advertising
- TikTok Marketing & Advertising
Digital Marketing Manager
“I thought the course had tons of great info, learning material and history on both FB and IG. I work in digital marketing, so this was a great refresher for me and gave me the updated skills to make me feel confident to lead organic and paid marketing efforts on both platforms.”
Patient Care Specialist
“The course jumpstarted my career, and gave me access to opportunities I wouldn’t have been able to reach without the certification, including my current job!”
What Digital & Social Media Marketing Competencies Will You Gain?
Learn how to create and manage effective Social Media campaigns on Facebook, Instagram, LinkedIn, TikTok and Twitter.
Understand how to use Search Engine Marketing (SEM) and Search Engine Optimization (SEO) with Google Search and Pay-per-Click
Define the key aspects of a compelling website that attracts online traffic and delivers the best user experience (UX).
Use email and Digital PR, to promote and advertise a business in a measurable way.
Leverage the power of Blogging, Big Data, Artificial Intelligence, Chatbots, Influencer Marketing and Content Marketing.
We Are With You All The Way
Taking a detailed online course, at your own pace, asks for a great amount of discipline and focus. Because of this we provide each student with a dedicated Success Coach. Our Success Coaches are available during business hours and communicate with you as needed or when you could use a little support along the way.
Hospitality Edge Contact Information:
Please contact us if you have any questions or concerns.
Hours: Mon to Fri 8:30 am to 5:00 pm EST; Sat & Sun: Closed
Toronto Convention & Visitors Association
P.O. Box 126, 207 Queens Quay West Toronto, ON M5J 1A7
Toll-free phone: 1-800-499-2514