• No products in the cart.



Destination Toronto - Landing Page Banner - DMAC - Fundamentals Course

Digital & Social Media Marketing Fundamentals Course


This free online course was created by Digital and Social Media Marketing experts, working daily in the digital marketing space. These professionals have to keep up with the most recent Digital Marketing best practices and industry updates. Through this course they share that knowledge directly with you.

Vertical line
  • Free course. No credit card required.

  • Practical and hands-on.

  • Upgrade your skills.

  • Increase your employability.

  • Explore new career options.

  • Get certified in digital marketing.

Part-Time (12 Hours)

Created by Industry Professionals

Fully Online

Take at Your Own Pace

Who Was This Course Made For?

This course is perfect for people with little or no knowledge of Digital Social Media Marketing.

Our course is ideal for:

    • Employees planning their return to work in the hospitality sector.
    • Current employees who want or need to up-skill.
    • People interested in joining the hospitality industry.
Meet our students graphic - Destination Toronto
A man working with his laptop

Course Overview


Section 1

  • Introduction to the Internet
  • Digital Marketing Fundamentals
  • SEM: Search Engine Marketing
  • Social Media Marketing and Website UX
  • Online Marketing Strategies and Web Metrics


Section 2

  • Introduction to Social Media Marketing
  • Creating a Social Media Marketing Strategy
  • Facebook Marketing & Advertising
  • LinkedIn Marketing & Advertising
  • Instagram Marketing & Advertising
  • Twitter Marketing & Advertising
  • TikTok Marketing & Advertising
Facebook & Instagram Marketing Crash Course Testimonial - Laura

Laura Davidson

Digital Marketing Manager
Toronto, ON

“I thought the course had tons of great info, learning material and history on both FB and IG. I work in digital marketing, so this was a great refresher for me and gave me the updated skills to make me feel confident to lead organic and paid marketing efforts on both platforms.”

Josh Adno yourdmac graduate online digital marketing course

Josh Adno

Patient Care Specialist
Toronto, ON

 “The course jumpstarted my career, and gave me access to opportunities I wouldn’t have been able to reach without the certification, including my current job!”

What Digital & Social Media Marketing Competencies Will You Gain?

Learn how to create and manage effective Social Media campaigns on Facebook, Instagram, LinkedIn, TikTok and Twitter.


Understand how to use Search Engine Marketing (SEM) and Search Engine Optimization (SEO) with Google Search and Pay-per-Click

Define the key aspects of a compelling website that attracts online traffic and delivers the best user experience (UX).

Use email and Digital PR, to promote and advertise a business in a measurable way.

ComputerLeverage the power of Blogging, Big Data, Artificial Intelligence, Chatbots, Influencer Marketing and Content Marketing.

We Are With You All The Way

Taking a detailed online course, at your own pace, asks for a great amount of discipline and focus. Because of this we provide each student with a dedicated Success Coach. Our Success Coaches are available during business hours and communicate with you as needed or when you could use a little support along the way.

Certified Online Digital Marketing Course With Support From Dedicated Success Coaches

Hospitality Edge Contact Information:

Please contact us if you have any questions or concerns.

Phone: 416-203-3813

Email: hospitalityedge@destinationtoronto.com

Hours: Mon to Fri 8:30 am to 5:00 pm EST; Sat & Sun: Closed

Mailing Address:

Toronto Convention & Visitors Association

P.O. Box 126, 207 Queens Quay West Toronto, ON M5J 1A7

Toll-free phone: 1-800-499-2514

Phone: 416-203-2600

Fax: 416-203-6753

© Copyright. Digital Marketing Academy of Canada. | Sitemap