Digital & Social Media Marketing Fundamentals Course

This free online course was created by Digital and Social Media Marketing experts, working daily in the digital marketing space. These professionals have to keep up with the most recent Digital Marketing best practices and industry updates. Through this course they share that knowledge directly with you.

Free course. No credit card required.
Practical and hands-on.
Upgrade your skills.
Increase your employability.
Explore new career options.
Get certified in digital marketing.

Click here to access your free course Use promo code: EDGE2021

Thank you for your interest in our Free Online Digital Marketing Course.

Kindly note the Program is paused for the balance of February 2022.

Registration will re-open again on March 1, 2022.

Click here to access your free course Use promo code: EDGE2021

Part-Time (12 Hours)

Created by Industry Professionals

On-Demand
Fully Online

Take at Your Own Pace

Who Was This Course Made For?

This course is perfect for people with little or no knowledge of Digital Social Media Marketing.

Our course is ideal for:

- Employees planning their return to work in the hospitality sector.
- Current employees who want or need to up-skill.
- People interested in joining the hospitality industry.

Meet our students graphic - Destination Toronto

Course Overview

Section 1

Introduction to the Internet
Digital Marketing Fundamentals
SEM: Search Engine Marketing
Social Media Marketing and Website UX
Online Marketing Strategies and Web Metrics

Section 2

Introduction to Social Media Marketing
Creating a Social Media Marketing Strategy
Facebook Marketing & Advertising
LinkedIn Marketing & Advertising
Instagram Marketing & Advertising
Twitter Marketing & Advertising
TikTok Marketing & Advertising

Click here to access your free course Use promo code: EDGE2021

Thank you for your interest in our Free Online Digital Marketing Course.

Kindly note the Program is paused for the balance of February 2022.

Registration will re-open again on March 1, 2022.

Click here to access your free course Use promo code: EDGE2021

Facebook & Instagram Marketing Crash Course Testimonial - Laura

Laura Davidson

Digital Marketing Manager
Toronto, ON

“I thought the course had tons of great info, learning material and history on both FB and IG. I work in digital marketing, so this was a great refresher for me and gave me the updated skills to make me feel confident to lead organic and paid marketing efforts on both platforms.”

COMING SOON

Josh Adno

Patient Care Specialist
Toronto, ON

“The course jumpstarted my career, and gave me access to opportunities I wouldn’t have been able to reach without the certification, including my current job!”

COMING SOON

What Digital & Social Media Marketing Competencies Will You Gain?

Learn how to create and manage effective Social Media campaigns on Facebook, Instagram, LinkedIn, TikTok and Twitter.

Understand how to use Search Engine Marketing (SEM) and Search Engine Optimization (SEO) with Google Search and Pay-per-Click

Define the key aspects of a compelling website that attracts online traffic and delivers the best user experience (UX).

Use email and Digital PR, to promote and advertise a business in a measurable way.

Leverage the power of Blogging, Big Data, Artificial Intelligence, Chatbots, Influencer Marketing and Content Marketing.

We Are With You All The Way

Taking a detailed online course, at your own pace, asks for a great amount of discipline and focus. Because of this we provide each student with a dedicated Success Coach. Our Success Coaches are available during business hours and communicate with you as needed or when you could use a little support along the way.