Future of online marketing: 3 Digital marketing trends for 2021

2020 was a year to remember. It was also a year of big changes in the digital marketing world. CoVID-19 threw at us many curveballs, such as brick and mortar closures and social distancing limitations. Besides that, use of traditional marketing methods declined in favor of digital marketing. Digital marketers have adapted easily to the changing needs of consumers and the new social norms.

As we look into 2021, we cannot help but ask ourselves: What changes in consumer behavior and marketing strategies will continue once vaccines are readily available and we go back to our normal routines. This blog post, written by our online digital marketing course instructors, looks at 3 of the biggest digital marketing trends to come in 2021.

Our online digital marketing course instructors have been studying the trends in depth. We believe that 2021 will be full of optimism, with an emphasis on performance across platforms, enabled by improved tracking. Most of the changes consumers and businesses will come across in 2021 are based on core values, authenticity and the adaptability of digital marketing itself.

3 Digital Marketing Trends to Come in 2021 | DMAC

Artificial Intelligence (AI)

2020 has been a year of trend acceleration. Businesses have been under pressure over the past year to rethink their processes, products and services, sometimes overnight, or face the loss of A competitive advantage.

One such trend is the rapid adoption of Artificial Intelligence (AI) by emerging technologies, which has been rapidly taking over many simple jobs such as law enforcement and cashiers. In almost every grocery store and superstore, for instance, cashiers have been replaced by self-checkout counters. This has helped businesses cut down on customer waiting times and eliminate excessive labor costs. In the law enforcement world, Uber and Microsoft have introduced Knightscope K5 robots. The robots are used to patrol parking lots and large outdoor areas to predict and prevent crime.

Digital Marketing Trends for 2021 - AI Example in Grammarly’ with source Grammarly

Grammarly for example uses AI to determine the tone of your marketing copy (source: Grammarly)

AI adoption will continue to soar in 2021. Businesses adopting AI in the new year will still be able to cut staffing costs and accelerate growth, getting an edge over their competitors. They will be able to use AI to help them to analyze consumer trends and behaviors and search patterns. Besides that, it allows them to use data extracted from social media platforms and web analytics to understand consumer needs.

Inclusive Marketing

Today’s younger audiences and marginalized groups desire to see a more positive depiction of equality in the digital content that they consume and the businesses that they buy from. Or more importantly, they do NOT want to see the same unequal, white-dominated content that we have been accustomed to in the previous decades.

According to a study done by Accenture, 41% of consumers have shifted their attention away from businesses that do not embrace inclusivity and identity. The same study also revealed that 29% of consumers will switch brands completely if they do not represent diversity.

Inclusive marketing is here to stay and will continue to dominate the digital marketing world in 2021. Consumers will continue to favor businesses that produce content that covers a variety of races, sexualities, and religions and represent people of multiple abilities, including those with physical and learning exceptionalities. This will not only include the imagery and videos being posted, but also the topics being discussed on social media and website and blog content.

Personalization

The issue with digital marketing today is that 9 in 10 website visitors never convert into customers. And that’s on a good day. Chances are you are more likely looking at 95% of your visitors not converting. The biggest reason is not that your marketing strategies and approaches are bad or that all of those visitors are of poor quality. It is that your message is not able to reach every single one of your visitors. But through personalization, you can convert more of your visitors into paying customers.

Digital Marketing Trends for 2021 - Personalization through platforms like Uberflip’ with source Uberflip

Uberflip allows you to create exceptional and personalized experiences on every channel.(source: Uberflip)

g is Amazon. When you go to Amazon.ca or Amazon.com, without logging into your account, they know your patterns and what you typically buy. They will show you what they think you want to see to boost their conversion rates. And it works!

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January 17, 2021

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