Bitmojis are your own personalized avatar that are integrated right into your keyboard, making it compatible on almost every messaging platform. By downloading the free app on your mobile device, users are able to make an avatar that closely resembles them by choosing between a wide range of character traits and outfits. In 2016, it was purchased by Snapchat and is a key player in their filters and geotags.
Emojis are out and Bitmoji is in
Have you ever spent way too long searching for the perfect emoji to get your message across but couldn’t find exactly what you were looking for? Well that is no longer an issue with Bitmoji. Their vast range of sticker options provide different greetings, sayings and reactions that are perfect for any conversation. It allows communicating to be more creative and exciting and since many of them have added texts, it is more informative than the classic emojis.
How Bitmoji has Impacted Communication
When emojis were first introduced, it changed the way people communicated completely. Instead of sending a written response, all people needed to do was send a laughing emoji when they find something funny. Bitmoji has a pretty similar premise but allows the user to mark their identity on every message and adds a visual element to any conversation. In addition, Bitmojis have made communication between users simultaneously more personal while still being extremely informal. Through a sticker, they get anything across from a serious message to a hilarious response without having to type a single thing.
Bitmoji, a Secret Weapon for Brands
Brands have partnered with Bitmoji to provide a wide range of outfits that the user can choose from. By partnering with classic and popular brands such as Forever 21 and Steve Madden, users are able to pick a look that matches their current style, or can use it as an opportunity to shop for new outfits and get a sense of what it would look like on their person. Bitmoji also brought users one step closer to living a luxury lifestyle by giving users access to red carpet looks. So even though you might not be able to afford designer looks, your Bitmoji can!
In addition, with the integration onto most messaging platforms such as Gmail, companies have the opportunity to use their brands Bitmoji throughout their email marketing campaigns. When creating a Bitmoji, brands must ensure that it aligns with their mission and this would work especially well if you have a brand character. Using Bitmoji, brands can then create fun and inviting geo-filters for events or the general location. This is extremely beneficial as it increases brand awareness and reaches a larger market.
It is safe to say that Bitmojis have taken communicating to a whole new level. By using an avatar to communicate, it is almost like having a face to face conversation through texts. It is also an extremely valuable tool to creating a personal relationship with customers that brands should be taking advantage of!
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