• No products in the cart.

  • LOGIN

How to Create Quality Blog Content in 2019 | Digital Marketing Training

Creating attractive and interesting content for your readers will always be one of the most challenging parts of blog writing. Whether you are an experienced blogger or a beginner, your ultimate goal is to have people to be interested in what you write. You want them to be entertained and inspired but above all, you want them to be engaged. But, how do you do this? What makes people want to engage with your blog? Allow us to open the gates to blog engagement with the following tips.

Audience Persona

Creating a good and reliable audience persona is the first crucial step to engagement. Get to know your audience and make them your best friend. Understand all of their strengths and struggles. Once you achieve this, your best friend will support you no matter what. You are probably thinking: “Okay great theory, but how do I actually do this?” Let’s dig deeper.

Initially, give your persona a name. When getting to know somebody, we generally start with small talk i.e. where are you from? how old are you? what do you do? This is exactly how you will set up your audience persona. Start by filling in the obvious questions.

Once you have done that, it is time to dive deeper into their personality. Ask yourself the following questions i.e. what shapes them? what struggles are they dealing with? what do they value most in life? These are certainly not easy questions. No friendship is built in one day. Give it time and gradually get to know them better through conversation.

Meanwhile, pay close attention to the language they use. Every target audience has their own slang, words, nuances and phrases that empower who they are. This might be industry-specific or this could also include informal language depending on who your audience persona is. To give an example, let’s direct our attention to Kylie Jenner. Whether you are a fan or not you have to admit that her success is based on a strong digital marketing strategy, where she treats her followers as her best friends. She speaks the same language and knows exactly what her followers’ interests are.

 Storytelling

Trust isn’t a one-way street. Your audience also wants to know who you are. It is important to talk about yourself. Why are you doing what you’re doing? What motivates you? What is the story behind the blogger? If you truly want to create a strong relationship, you cannot ignore this part of your online strategy.

Storytelling goes way back, and if done correctly, can make all the difference. Even cavemen in pre-historic times convinced one another by using fascinating stories. It encourages an intense desire to know more about the subject, and in your story, you will be the subject. It might sound egocentric, but if people have the feeling they know you they will transmit the knowledge you share more easily. They will remember you. However, sincerity goes a long way here. Your story should be authentic and unique. Simply be yourself and share your experiences.

Your Unique Voice

With a unique story comes a unique voice. Your personality is what makes you “you”, and this should also reflect in your writing. Everything we have mentioned up until now all fits together, you just have to shape your pieces the right way. When you have found your unique voice, your readers will recognize the familiarity. This creates more trust and is the perfect foundation for a strong relationship between you and your audience.

However, don’t confuse your voice with your style. Your voice is your personality reflecting in your writing. Whereas, a writer’s style can be adopted. Think about it as a group of writers using the same direct, straightforward style, but still individually have their own voice colors coming through on the page. The different posts will be aligned yet have a different nuance.

The difficult part is to find your voice. It must come naturally and cannot be forced. We recommend you read your blog posts out loud to check whether this is the appropriate voice you want to emit. Other than that, you just have to keep blogging to find your voice colours.

What the Eye Wants

First impressions are everything, no one starts reading a blog post without scrolling through it at first. Use visuals to catch the reader’s attention. This can be anything from infographics and statistics to images and videos. Fortunately, in this century, you don’t have to be a Picasso to create something beautiful and unique. There are many websites like “Canva” that will help you create the perfect image. However, make sure the visual content matches your personality and is relevant for your content.

One particular aspect we want to focus on is videos. We highly encourage any blog writer to make relevant video content, as it is interactive, entertaining and most importantly it humanizes you. It gives your audience the feeling that they know you. When reading an article, they can imagine a face, an idea of the person who is talking to them. It creates more trust and stimulates conversation.

 CTA’s – Calls to Action

Of course, there’s no point in writing if you don’t receive any feedback. “Is there anybody actually reading my blog?” Might be a question that is bothering you. However, remember that people will never take action if you don’t explicitly ask them to. Therefore, it is essential to focus on one main call to action and communicate this in the correct way. Don’t beat around the bush. Just friendly invite them to share or leave a comment. It’s as easy as that.

Nevertheless, during our online digital marketing training, we noticed a recurring issue. Often bloggers ask for engagement but don’t present their audience with something clear to engage with. Never forget to give your target a reason to comment or share. Additionally, it is interesting to tell them why you want to know what they think. Maybe you want to understand their point of view or analyze how many people used your tips and tricks. Remember, a relationship is a two-way street.

 SEO – Search Engine Optimization

You are probably thinking: “Not SEO again!”. However, before you skip this entire section we cannot emphasize enough how important it is to pay proper attention to SEO. You can create the most beautiful and appealing content of all time, but if there is nobody to read it, there is no point.

Besides the fact that relevant keywords are a fundamental part of blog writing, we want to provide you with some SEO facts that might have slipped your mind. Primarily, you should remove anything that could possibly slow down your website, both mobile and desktop. Nothing gets a lower ranking than a website that takes ages to load. Think about the sizes of your images, JavaScript files, stylesheets and so on. Additionally, never forget that you are writing for actual humans. They are the ones reading your content. We often focus too much on optimizing our keyword rankings, forgetting the most important reason why we write. Search engines don’t engage, your target audience does.

Be Your Biggest Fan

At last, have confidence in your blog writing skills. Every time you create content, ensure to share it on your social media channels and website blog. Show off what you made. Let your readers know you have new content through a newsletter or by promoting it on your social media channels. You spend time and energy on your new blog post. Simply for that reason, you should be proud of what you created.

About yourDMAC | Online Social Media & Digital Marketing Courses & Training

YourDMAC is committed to your success in content marketing and blogging. Our online digital marketing course sets up all professionals, whether novice or experienced, for success and helps them develop winning digital marketing strategies that have the potential to transform their business. Alternatively, we offer customized corporate training workshops for corporate marketing teams looking to upgrade their digital and social media marketing skills. We work collaboratively with all businesses, both big and small, to understand their corporate vision, marketing goals, and objectives and help develop winning digital marketing strategies that will lead them to success in the least amount of time. Contact us today and see how we can put your digital marketing career on the right track.

October 16, 2019

44 responses on "How to Create Quality Blog Content in 2019 | Digital Marketing Training"

  1. Such a great blog about digital marketing. Everyone should follow this blog.

  2. Such a great blog about content marketing. Everyone should follow this blog.

  3. thank you for sahring this blog it will be very beneficial for the interns and new comers like me

  4. thanks for such a knowledgeable blog. everyone must know these kinda things

  5. I am feeling motivated and now work harder to start the career in Digital-Marketing, hope will get similar success. Thanks for sharing your Digital-Marketing experience.

  6. I think more and more simple algorithm will be release in the future since most of major algo are already implement and created a solid backbone for the search engine and what it only need now is refining and new features or services from google.

  7. Content is one of the important factors for ranking a keyword. It is impossible to rank a website without content quality. The blog post is very informative and gives us tips in writing better quality content.

  8. it is superb blog how to build content is simply way of explained.

  9. This is a fantastic blog! Very informative keep it up!

  10. Top digital marketing and web design training institute in kolkata to be prepared for high in demand job ready course. Join EITM.

  11. Wonderful post, Thanks for sharing.

  12. Thanks for sharing this article. Now content marketing is growing fast .Every one is using the content marketing strategy for marketing. If you are doing content marketing then your content should be unique, user friendly and proper SEO.

  13. Great Post.!!!!
    Thanks for sharing this post with us it was really very informative and quite helpful for my small research.
    Thanks again.

  14. Nice post, Good job and thanks for sharing.

  15. I am feeling motivated and now work harder to start the career in Digital-Marketing, hope will get similar success. Thanks for sharing your Digital-Marketing experience.

  16. Artificial Intelligence (AI) has taken over several automations that were served by humans in the past and not only automation in automobiles, manufacturing industries but also in marketing era as well.
    Applications of AI will increase User experience, ROI, better forecasting, Quality of Advertising.
    Click the link http://bit.ly/2YR2hQw to find what are the applications that will modify Digital Marketing…

  17. Thank you very much. Certainly, this is a website full of fun-filled, knowledge-based information. Can I read more case studies is to how they performed the whole thing?

  18. Your biog is very nice and helpfull . Thank you very much for your Information . I see one more site for digital marketing any one can visit the site.
    Thanks

  19. Admirable content, Good job and thanks for sharing.

  20. Aswome Article! I have read this post. But, I have a question. What is the best digital marketing course?

  21. Nice Post! I am a professional content writer at online marketplace. Here are some tips to create higher quality content for our blog. Research our topic before we start writing.

  22. I am looking for such an informative post for a long time. Thank you for this post. Thank you for sharing your expertise. This post is very helpful. It’s informative too!

  23. Thanks for sharing content writing. Content is the best parts of google ranking. Content marketing drives conversions. Effective content will bring more traffic to our site. Build brand awareness with useful content that engages target buyers.

  24. Great Post. Loved The Way You Have Explained Things Specially “What The Eye Wants” Part. Also, As an extension to what you have explained I have written an extensive article about Fundamentals Of Digital Marketing. Do Check It Out and Give Your Valuable Feedback.

  25. I like viewing web sites which comprehend the price of delivering the excellent useful resource free of charge. I truly adored reading your posting. Thank you!

  26. Hello, I am fresher in the writing field. so I am looking for tips to make my writing effective with new ideas and words. so your Your Unique Voice tips really give fresh awareness about how to write and what should be the approach. Thanks for sharing these tips.

  27. really very nice post get the information those I want. Thank you for the valuable Information

  28. Nice post ! can u throw some light on how to make proper updatation on the outdated blogs ?

  29. Good Content, Thanks for sharing.

  30. Very nice collection of blog you have shared here about the digital marketing predictions I have read your article and this is so informative I liked it so much, thank you very much for sharing

  31. Interesting post. I Have Been wondering about this issue, so thanks for posting. Pretty cool post.It ‘s really very nice and Useful post.Thanks
    Digital Marketing Training Institutes

  32. Great list!
    Labrika analyzes the site and competitors by 152 factors and together with machine learning gives recommendations on how to increase traffic and reduce customer loss.Visit this website==>>https://labrika.com/

  33. Quality of the article is next level keep doing good work buddy

  34. Such an informative blog keep going, thank you. I am planning to start my Content Writing and Marketing business. I have little knowledge about Content Writing, SEO and SMM. What things should I keep in my mind before proceeding over? How is Content Marketing different from Digital Marketing? What are the key differences?

  35. thank you so much. it is very useful.

  36. Was in search for this information from a long time. Thank you for such informative post. Looking forward for more of such informative postings

Leave a Message

Your email address will not be published.

© Copyright. your Digital Marketing Academy.
Download BrochureFind out more about the Certified Digital Marketing Professional Course
Download BrochureFind out more about the Digital & Social Media Marketing Fundamentals Course
Download BrochureFind out more about the Facebook & Instagram Marketing Crash Course
X