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How to Land a Job via Social Media

If you’re a smart job searcher, you have probably researched everything there is to know about resumes, cover letters, interviews, and all of the other job-searching basics. But you might not be as familiar with the newest member of the job search family: social media. Here are some tips for landing a job using social media as your guide.

Twitter

On Twitter there are 3 options to search for career opportunities:

  1. Searches: In the search bar, type in the terms that apply to the job you want. For optimal results, add in words like “jobs” and “hiring” and the location of where you seek the job.
  2. Hashtags: Typing #jobs and #hiring will provide you with a plethora of tweets written by employers looking to hire skilled workers.
  3. Following: Create a following of businesses and people you are interested in working with. Don’t be afraid to send them an occasional tweet or private direct message to show your interest. Make sure your account is polished and professional.

Facebook

Facebook is a social media juggernaut.  Here are 4 ways to optimize your Facebook profile in preparation for your job search:

  1. Like/Follow Pages: When you like a page, you get daily updates about their activities. Most businesses with a Facebook presence occasionally post available job applications.
  2. Update Profile: Just like with LinkedIn, it’s important to keep your Facebook employment information up to date.
  3. Add Professional Skills: Last year, Facebook added a “Professional Skills” profile to the about section. Adding skills you have acquired will optimize your professional appeal.
  4. Private/Public: Go through your privacy settings on the social media channels and ensure you know what parts of the timeline are seen by friends and the public and which is held private. It’s best practice to keep your education and work experience public.

LinkedIn

LinkedIn is a social network of choice for professionals. Your profile is an eResume that you can easily share with job hunters in three clicks or less. Here are 4 ways to do so:

  1. Connect: It’s not creepy to connect with strangers on LinkedIn because everyone is looking to network. We do, however, suggest that you connect with people who are working in the industries you are interested in and personalize messages so that the recipient knows who you are and what you are looking for,
  2. Job Boards: LinkedIn has a job board that highlights available opportunities in just about every field. Feel free to apply directly and do not forget to attach resume and cover letter.
  3. Endorsements/Recommendations: Try to garner as many recommendations and endorsements as possible as it will instantly boost your profile’s likeability.
  4. Detailed: Your eResume on LinkedIn is 12 times more likely to be viewed by a hiring manager if you have a detailed list of work experiences, volunteer work and education. The more robust the profile is the most experienced and hirable you look.

Pinterest

Pinterest has gone beyond the trivial and has become a branding powerhouse. It’s a great resource for job seekers: you can share your resume, get connected with recruiters and much more.

  1. Infographic resume: Infographical resumes go viral instantly and they beg to be pinned by others. Check out the Undercover Recruiter for ideas on how to make yourself more employable on Pinterest.
  2. Be Descriptive: When you pin your resume on Pinterest, make sure it will show up in search results. Instead of using a simple caption “resume” try something more specific, such as “Alex Noudelman infographic resume for Social Media Manager”.
  3. Keep It Fresh: Repin and share new stuff regularly, so there’s always something new and interesting to keep employers coming back for more. Remember that your latest pins will always show up on top.

DMAC offers corporate training in the fields of social media marketing, search engine marketing and web design. If you’re interested in setting up a corporate training session for your employees or learning how to use LinkedIn and other social media channels to make meaningful connections, click here.  As well, DMAC offers two courses for $399, Digital Marketing Fundamentals & Social Media Marketing. Click here to learn more.

June 8, 2015

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