Writing a Blog can be a fun and rewarding experience. It can be an opportunity to teach, express yourself, or simply share ideas. However, when we’re writing a blog for SEO purposes, it’s important to remember that we aren’t simply writing for a human audience (although this should be your primary focus). We’re writing with Google rankings as a focus as well. Below are a few important tips to help you write a blog post that is perfectly optimized for SEO in 2019. Some are simple, others more complex, but making sure to check off all the boxes, will ensure the time you spend writing your blog will achieve its SEO goals. Let’s get started!
Write a Blog That People Want to Read
Okay, so this one sounds simple right? Well it is, but it’s also the most important, and often the most overlooked. When you’re writing and editing your blog use the following three questions to guide your process, (asking yourself these questions throughout the process is the best way to ensure you’re providing great content for your readers):
1. Is my Blog Article Worth Reading?
Simply put, don’t waste your time writing a blog that leaves your audience wondering why they ever bothered to read it. Asking yourself this question while you’re choosing a topic is a good idea. Find out what questions your audience has and answer them. Find out what your audience is talking about and engage them. Find out how you can entertain your audience and make them laugh. If you’re running low on ideas check out our post The 5 Best Free SEO Tools of 2019 to Optimize Your Blog Writing, which has some great suggestions for tools that can help in this process.
Simply put; don’t waste your time, or that of your readers!
2.Have I Done my Research?
This isn’t rocket science, right? If you don’t know what you’re talking about, don’t pretend you do. Credibility is everything, and if you post an article that leaves people wondering if you really know what you’re talking about, they will question all of your content. Do your research before writing, and update your blog, or write new articles as your content becomes outdated.
3.Is My Blog Easy to Read?
Please don’t post a blog article (in 2019!) without having it edited! There are multiple free tools that can help with your grammar and spelling (see link above), but whenever possible, have a colleague or friend (with excellent grammar skills) read it over. Sometimes the grammar is technically fine, but a little time and love in editing could make for an infinitely more enjoyable read.
Start With Impeccable Keywords
When you’re writing a blog for SEO it’s important to identify the keywords that relate to the topic you’ve decided to cover before starting to write. . We’ve already established that you’ve chosen to write about something that people care about, in researching what exactly that is, keep track of the keywords that most closely relate to the topic at hand. Keyword relevance is still one of the top factors for SEO in 2019, any SEO writing starts with the targeted keywords at the top of the page. You should have a keyword phrase or ‘long-tail phrase’ approximately 4-6 words long. The keywords you choose should be found throughout your article where possible but most importantly in your Title Tag and ‘h1’ tags. We’ll delve further into meta tags in the next section.
The most common mistake I see when reviewing blogs is ‘keyword stuffing’. This is the practice of inputting your keywords throughout your blog with little to no respect for the integrity of your overall content. The practice has been deemed as spam by Google, and simply put it’s not professional. When you are using your keywords in the post, make sure it is seamless, use synonyms, and make use of words that relate closely to your topic.
Are My Blog’s Meta Tags Maximizing My SEO Performance?
If you are completely new to blogging, even the mention of meta tags can be a bit overwhelming. However, there is no reason to worry; meta tags are simply little bits of text describing the content on a page. They help search engines clearly identify what is on a page. Simple, right?
Now that you know what they are, it’s time to focus on how to properly use them. Below, we identify and explain how to use the primary meta tags you need to be aware of:
- 65 characters with spaces
- Include your major keywords, a geo tag, and perhaps your company name
- Include 7-9 keywords (more than that is considered “keyword stuffing” by Google).
- 250 characters with spaces. This remains a moving target since Google has regularly changed the maximum character limit for this over the years. We recommend sticking to 175 – 250 characters.
- This is best described as a summary of what your blog post is about and the major keywords that are touched upon throughout the post.
- Second most important tag behind the title tag
- This is the title tag that your readers will see and we know that Google rewards anything that makes the user experience (UX) more refined.
- Need to get your major keywords in coherently into the H1 tag
<h2> & <h3>
- Use <h2> tags to break up your article into manageable segments and highlight important points
- Use <h3> as sub-headers in your <h2> sections
- You can put keywords in these tags, just make sure to continue focusing on readability
Image ‘alt’ tags
- This has become a major meta tag in Google’s eyes. This tag describes to the visually impaired what is in your image. Google gives great emphasis to this tag and it is important for SEO purposes
If you need a little more help on these tags read our article How to Creating Winning Meta Descriptions
What Else Can I Do To Optimize My Blog’s SEO?
First, it’s important to note that SEO hasn’t changed much this year. If you’re up to date from 2018, there aren’t many changes in 2019. That being said, it is crucial that your website be secure and has an SLL certificate and loads via HTTPS. In the past if your website wasn’t taking credit cards it wasn’t emphasized by Google. However, Google now penalizes sites from an SEO perspective if they aren’t secure.
Next, make sure any images on your blog post are condensed so that they don’t slow down your page’s load time. Your site upload speed is critical to your site’s SEO, but also to your readers’ overall experience on your page.
Finally, you should focus on great links. That can mean internal linking where you link to other great articles you’ve posted in the past that you think are on topic and your readers might enjoy and find relevant. Linking to outside websites with relevant and useful content will also help. However, there is no question that the greatest SEO value is to have other authoritative website link back to your blog post. This would indicate to Google that your material is credible and should accordingly be ranked high. Check out our past blog post on the topic: SEO & Link Building Strategies for 2018 Remember, your readers will appreciate that you have given them the best opportunity to learn about a topic in a comprehensive and timely manner. When they are looking to answer their next question, your blog will certainly be top of mind if you provided them with an excellent experience on their first visit.
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