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Re-thinking your Digital Marketing Strategy for 2018 |

A good marketing strategy always ensures success no matter what changes occur throughout the year. That’s why it is important to focus on the right strategy to implement for the type of business you have. 2018 is the year to implement elements that engages customers. The idea is to get your customers to ask questions providing your company with the opportunity to answer their enquiries. Nowadays, consumers are more interested in companies that are considered “real” and have a face. They prefer companies that actively show they care about their customers. Being a reputable source for consumers that are trying to find an answer can also help your website with better rankings from an organic search perspective. It is also important to have a method to collect data for the keywords that perform better than others. By keeping score you can further focus on the most effective keywords brining you web traffic through Google.

The right type of digital strategy can benefit from higher sales, new customers and long term growth for the brand overall. However, it’s crucial to keep in mind that things that would have caught the attention of a web visitor in the past may no longer be valid today. It is also important to clearly define your target demographic and age groups as this will drastically change the digital marketing strategy. Trends fluctuate between generations and it is obvious that traditional online advertising is one of them. Marketing to a baby boomer audience is very different than marketing to a millennial audience. A recent study from Goo technologies found that 18-34 year olds are more likely to ignore banners and digital ads as opposed to ads shown on traditional TV, radio and newspaper. However, millennials are more likely than any other age group (21% vs. 9% of those ages 35+) to say they would pay attention to online ads if they were interactive.

Nowadays, it is important to keep up to date with all digital marketing trends when creating a digital marketing strategy. What worked last year may not work this year. Plus, depending on your audience and target market what works for one group won’t work for another. Now that we are a quarter way through 2018, DMAC wants to offer some valuable tips that we think are important when creating your digital marketing strategy.

A Balanced Website

It is important to have a website that blends every element together. This can be done by setting the right tone and voice of the website content and calls to action. Consumers nowadays are fairly adept at recognizing a stock image as opposed to a real company image. Web visitors today cringe when they sense something on your website seems artificial. They are more drawn to images, colors and videos that are custom designed and properly fit your website’s look and theme. We understand that it may not always be possible to have real images for a website. In this case, it is important that you choose the best stock images possible; search for the ones that look most authentic and most closely match the design of your blog post or website.

This is a good example of what NOT to choose from stock images.

Content that Resonates

Content writers, whether they are in-house or not, make a big difference when it comes to getting your target audience to visit your website or blog post. For 2018, make sure that your content writers are aware of the interactivity between keywords, images and infographics. Having a good grasp of this information will heavily impact the bounce rate of any website (web visitors who leave in less than 10 seconds). Marketers who frequently upload blog articles are 13 times more likely to experience a positive ROI. Moreover, companies that have a blog on their site and that post regularly generate 67 percent more leads than companies that don’t. In 2018, content continues to be king when it comes to effective SEO and Google rankings.

Data from Demand Metric

Master your Email Marketing Strategy

Email marketing is still a strategy that is highly effective in terms of reaching your target audience. Consumers that were not ready to buy before might return to your webpage and finalize that purchase with a little incentive. The fact that the cost of managing an effective email marketing campaign is relatively low makes it one of the best tools to implement in your digital marketing strategy. However, a word to the wise; this strategy needs to be implemented with caution, as consumers now get inundated with useless emails. You certainly don’t want to go into that group. It only creates negativity toward your brand. A recent study shows that the biggest turn off with email marketing is the fact that people nowadays simply receive too many, with 44 percent providing this response.

Data from Emailmonday

About DMAC | Digital Marketing Online Courses & Training

The Digital Marketing Academy of Canada is an online learning institution that offers online courses for current or aspiring professionals in the Digital Marketing field. Our Digital Marketing Fundamentals and Social Media Marketing courses provide anyone at any level with the opportunity of becoming a certified digital marketing expert. Contact us today to get started!

April 11, 2018

1 responses on "Re-thinking your Digital Marketing Strategy for 2018 |"

  1. As e-commerce is growing fast, it is important to reach out to online customers. Push notifications are one of the best tools to reengage with users in the most effective way. A well-planned e-commerce strategy is a must to drive the sale.

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