Why is it important for businesses to provide corporate training opportunities for their employees especially in the area of digital marketing? In the current economic state, very few businesses invest enough money and resources into training and development opportunities. They find corporate training services to be too expensive and decide against paying out. Instead, they rely on their employees to improve their current skills set and professional knowledge at their own time and their own pace.
Digital Marketing corporate training courses are crucial to the success of any business. It is also critical to an organization’s relationship with its employees. Unfortunately, many businesses, especially small ones, are not aware of the benefits of it and simply decide against it citing not enough resources and funds.
In this blog post, our digital marketing corporate training team highlights 5 benefits of offering regular training opportunities for employees in your organization.
5 Reasons Why Corporate Training is Important for Your Business | YourDMAC
#1 Corporate Training Uncovers Weaknesses and Gaps in Your Business
Offering frequent corporate training builds awareness among your staff. For example, it uncovers any weaknesses they may have in their professional knowledge and skills set. Once identified, a corporate training session can close some of the gaps in employees’ knowledge and skills. This leads to better performance among staff. In turn, it enables better performance in your business and improved ROI.
#2 Corporate Training Increases Employee Engagement and Productivity
It is a well-known fact that engaged employees are also productive employees. Organizations that invest in ongoing corporate training have nearly 40% higher productivity than those that do not. That is because ongoing training gives employees confidence and a greater sense of enthusiasm, which translates into increased output. Creating an engaged workforce comes down to meeting the needs of employees at every level. From their basic needs to added benefits, corporate training opportunities meet many of those needs.
‘Corporate training employee engagement – DMAC’ (source: softwareadvice)
#3 Corporate Training Leads to Increased Employee Retention
It is a well-known fact that the recruitment and onboarding process is a costly and time-consuming one. According to the Work Institute’s 2020 Retention Report, employee turnover costs businesses over $630 billion each year. The report also argues that for every employee an organization loses, it will cost a business up to 33% of the employee salary to replace them. Ongoing corporate training and development can help businesses improve some of their employee retentions. Staff is more likely to feel valued if they are invested in and are therefore less likely to seek opportunities elsewhere.
‘Employee retention report – WorkInstitute’ (source: workinstitute.com)
#4 Corporate Training Enhances Company Reputation
Having a robust and effective corporate training plan helps to develop your brand among job seekers. Being known as an organization that invests in training their people, can make you a prime consideration for graduates and people looking for mid-career changes. A company that continually invests in professional development opportunities are also more attractive to potential recruits who seek to improve their skills and the opportunities associated with those new skills.
#5 Corporate Training Gives You a Competitive Edge
Lastly, but most importantly, corporate training and professional development programs give organizations a competitive edge. Companies who undergo continual professional development will stand out from the crowd because they will be able to achieve their organizational goals better and faster and more cost-efficiently than their competitors. Corporate training will also help them develop strategies and refine their knowledge to reach customers in ways that their competitors cannot. A competitive and highly skilled workforce is the key to becoming a market leader and an industry influencer.
DMAC – Digital Marketing Corporate Training
DMAC is among the top corporate training companies offers corporate digital marketing training, designed to meet each business’s specific needs. Our corporate training program can help you to increase sales, build an attractive brand, and to reduce advertising costs. Interested to learn more? Head over to our corporate training page to learn more!
DMAC Offers a Free Facebook & Instagram Social Media Marketing Course to Help Close the Skills Gap
Yes, you heard us right. DMAC is giving back to Canadians in these trying times. We are offering our Facebook and Instagram 10-hour online course, with certification for free. No strings attached and no credit card required.
Learn new skills by following this marketing course online! The course is ideal for all individuals interested in learning Facebook and Instagram marketing and advertising, including:
o Traditional marketers who want to learn more about Facebook and Instagram marketing quickly.
o Recent marketing graduates who want to stand out with recruiters when applying for a job.
o Business owners looking to leverage Facebook and Instagram’s advertising power to engage customers online.
o People looking for certification in social media marketing.
Some of the topics covered in our course are: Importance of Social Media in today’s world of advertising.
o Creating Facebook and Instagram marketing strategies
o Defining your Social Media marketing goals
o Running successful Facebook and Instagram ad campaigns
o Monitoring Facebook and Instagram marketing performance and analytics