How a Background in Digital Marketing Will Help Any Career
Over the last few years, digital marketing has become a great career option, which is in high demand. It is one of those unique fields that has so many aspects to it and changes so fast that experience is no longer a mandatory to being hired. Today’s employers are looking at candidates who have advanced knowledge in multiple facets of digital marketing as well as fundamental high-order thinking skills, such as creativity, life-long learning, and problem solving.
It is also clear that an investment in digital marketing is not just an option for businesses, but a necessity. More and more consumers are making purchasing decisions online, and this also includes online purchases that are picked up in store. For this reason, businesses are investing more funds in digital marketing. That means bigger budgets, more career choices, and increased pay.
Source: Digital Ads Spending Worldwide
Looking to get certified in digital marketing? Considering ways to jump start (or advance) your career. Keep reading to find out what a certification in digital marketing can do for you and your career growth.
5 Ways Digital Marketing Certification Can Advance Your Career
1. It Broadens Your Career Choices
Digital marketing is an industry that gives digital marketers lots of job positions to choose from. You can seek something general, such as positions as a digital marketer or a social media marketer. Alternatively, you may seek something more specialized, such as digital marketing analyst, content marketing specialist and UX web designer. There are many profiles to choose from and many job titles that are suited for your interests and skill levels.
2. It Assists You in Moving Up and Around
Digital Marketing is also one of those broad career paths that is open to all professionals, such as medical doctors and engineers. Whether you are looking for full-time employment or seeking a part time opportunity to supplement income, there is room for you and a very good market to be in. The best part about it is that it is not restricted to one industry or field. Businesses in every industry or sector can leverage the perks of digital marketing.
3. It Helps You Get Paid More
This benefit seems self-explanatory, but it is worthy of reminding digital marketers of what is at stake. It is a known fact that digital marketers with up-to-date training and a competitive skill set are in a better position to negotiate a higher salary. The digital marketing salaries have been rising over the past few years. SEO Manager, PPC account manager, Online Reputation Manager and other related job titles have seen spikes in salary expectations, according to recent GlassDoor.com and Indeed.com data analysis.
4. It Gives You a Competitive Edge
The Digital Marketing industry is ultra-competitive. There is a mass of gifted candidates applying for the same positions as you. To find the best candidate, employers normally look for candidates who can show that they are committed to the industry and completing a course outside of your employment hours can be a great example of this. With an online digital marketing course like DMAC’s, you generally have to put around 4-5 hours of work in a week over six months – and you end up with a great qualification which you can stick on your CV for life – and which employers are actively seek out in their ideal candidate.
5. It Helps You Start Your Career Immediately
Equipped with a digital marketing master course from a reputed institute you don’t have to wait for potential employers and job opportunities to start your career in the field. Since you are now trained in skills that require the expertise of digital marketing you can very well start your own website or even your own agency.
DMAC Offers a Free Facebook & Instagram Social Media Marketing Course to Help Close the Skills Gap
Yes, you heard us right. DMAC is giving back to Canadians in these trying times. We are offering our Facebook and Instagram 10-hour online course, with certification for free. No strings attached and no credit card required.
The course is ideal for all individuals interested in learning Facebook and Instagram marketing and advertising, including:
o Traditional marketers who want to learn more about Facebook and Instagram marketing quickly.
o Recent marketing graduates who want to stand out with recruiters when applying for a job.
o Business owners looking to leverage Facebook and Instagram’s advertising power to engage customers online.
o People looking for certification in social media marketing.
Some of the topics covered in our course are: Importance of Social Media in today’s world of advertising.
o Creating Facebook and Instagram marketing strategies
o Defining your Social Media marketing goals
o Running successful Facebook and Instagram ad campaigns
o Monitoring Facebook and Instagram marketing performance and analytics