CoVID-19 has taken the world by storm. All non-essential businesses have been forced to shut their doors to foot traffic and to comply with social distancing laws. The economic fallout of the pandemic has been hard on many, including small and startup businesses that had to drastically change their day-to-day operations to deal with closures.
Providing the best customer experience and maintaining operations has taken on new meaning in light of the pandemic. Businesses fortunate to have a digital marketing plan and to be tech-savvy have managed to keep their doors open by working remotely and moving their business online. They have also taken advantage of many free (or discounted) digital marketing productivity tools available to them to stay productive and collaborate with consumers and colleagues/management remotely.
In this weekly blog post, our online digital marketing training agency has roundup a list of productivity tools to help businesses work productively at home during the CoVID-19 pandemic shutdown.
Google Hangouts is one of the most underrated digital marketing productivity tools. People often erroneously associate it with the now-defunct Google+. On the contrary, Google Hangouts is very useful and can be used to interact with customers as well as colleagues and management.
Despite common beliefs, Google Hangouts is more than an instant messaging tool. It can also be used for group video calls, to host staff meetings as well as to interact with clients. Users can also switch between participants, engage in private conversations and turn on/off their audio and video for ease of communication.
Google also offers a business solution called Google Meet. It is a video conferencing app and is suitable for businesses of all sizes. The tool enables users to make video calls with up to 30 users per high-definition video meeting. It also enables users to do screen sharing in case the participants want to show a step-by-step process on how to do something.
One of the biggest advantages to using Google Hangouts and Meet is that it lets users record their web conferencing calls as videos. This feature can come in very handy when sharing the meeting with people who may have missed it or when you want to publish a pre-recorded message for customers and staff to hear.
Zoom is a remote conferencing tool that too is the perfect digital marketing productivity tool for businesses affected by the CoVID-19 pandemic shutdown. The tool can easily be used to host staff meetings, chats, webinars and mobile collaboration. It also can be used to schedule conference calls between your team and clients. The meetings can be as small as two people and as large as 10,000 viewers.
One of the biggest advantages of using Zoom is that it lets users record their web conferencing calls as videos. This feature can come in very handy when sharing the meeting with people who may have missed it or for reviewing what was said.
Teamwork Projects is a workflow tool that helps businesses complete tasks both productively and proficiently. Staff members and management can assign one another tasks, tag co-workers, track time spent on tasks, upload files and ensure that work is being completed on time. Teams with five or fewer members can use Teamwork for free, but that option only includes 100MB of file space. Other packages start at $9 per month.
Monday.com is an innovative project management system that enables the company to effectively manage its projects while working remotely. It is easy-to-use and very versatile, which ensures fast onboarding – an essential during these unprecedented times. Both staff and management can use the tool to plan, track and organize all their work in one place. The biggest advantage of using this tool is that it offers many tailored workflow templates for you to start off with. No customization or technical expertise needed.
Every company probably has several profiles and other accounts that require your password to get access. Not every personnel remember all the passwords they create, especially the ones that are encrypted using special characters, letters and numbers.
A good password manager tool, such as Dashlane, will come into good use, especially when working at home. It will remember many of your login details with only a few clicks. The business tool is encrypted, secure, and easy to use.
DMAC Offers a Free Facebook & Instagram Social Media Marketing Course to Help Close the Skills Gap
Yes, you heard us right. DMAC is giving back to Canadians in these trying times. We are offering our Facebook and Instagram 10-hour online course, with certification for free. No strings attached and no credit card required.
The course is ideal for all individuals interested in learning Facebook and Instagram marketing and advertising, including:
o Traditional marketers who want to learn more about Facebook and Instagram marketing quickly.
o Recent marketing graduates who want to stand out with recruiters when applying for a job.
o Business owners looking to leverage Facebook and Instagram’s advertising power to engage customers online.
o People looking for certification in social media marketing.
Some of the topics covered in our course are: Importance of Social Media in today’s world of advertising.
o Creating Facebook and Instagram marketing strategies
o Defining your Social Media marketing goals
o Running successful Facebook and Instagram ad campaigns
o Monitoring Facebook and Instagram marketing performance and analytics