Web developers and graphic designers adore it. Webmasters, on the other hand, want to fill it with images, videos and content. Can you guess what I am talking about? Whitespace!
Despite its name, white space does not need to be white. It can be any color, texture, pattern, or even a background image.
In web development, it is one of the most ignored and underutilized elements. Too often, people view it as empty space and, therefore, a misuse of valuable real estate. The truth is that whitespace is one of the most valuable parts of your design. But why is it so important and how do we make sure it is maintained? Read on to find out.
4 Reasons Why You Need More Whitespace in Web Design
The content on a website must not be viewed in the same way as content written for traditional media, such as newspapers and in-print magazines. Visitors that come to your website have limited time on their hands. They hope to find the information they need in 3 clicks or less. They also seek websites with easy to read content. Web designers pay very close attention to this point. They use negative space as a buffer to avoid creating a messy look on the website and at the same time to make the content more readable and noticeable.
Consumers who visit your website are always in a hurry. They do not have time to read paragraphs full of content in order to extract the essential things they need (e.g., contact information and product information). Having a good amount of whitespace will increase interaction by preventing distractions that slow the visitor down. The key here is to get the visitor to pay attention to the call-to-action (a.k.a. interaction) that will get them to complete a key action in your conversion goal. Even a slight padding around objects will help draw attention to a specific area on your site. According to our research, whitespace increases user engagement and interaction by nearly 20%.
Elegant and Visually Appealing Design
Less is more is a strategy that many big brand names use to convey superiority and trust. Overall good web design suggests reliability. Very often brands convey their superiority and reliability through the use of good colour schemes, white space, strong visuals. They stay away from creating clutter websites because not only does it increase cognitive load for the user, but it also conveys a negative message of being low-priced and untrustworthy.
It automatically helps you grab the attention of visitors to your website. If there is any specific component, such as an image or a call-to-action (CTA), that requires the reader’s attention, then choose to put some whitespace around it. You will have you reader’s attention in no time.
Give whitespace a try! Review your website or the website of the company you work for to see if it could benefit from more whitespace. Take a hard, honest look at it and assess what can be done to improve the overall look. You may also choose to review the data information collected on Google Analytics to see which pages have a high/low bounce rate and which pages are/are not converting. The web pages with the highest bounce rates and the lowest conversions are the ones that you will need to look at first.
About yourDMAC | Online Social Media & Digital Marketing Courses & Training
yourDMAC is committed to your success in content marketing (e.g., blogging). Our online digital marketing course sets up all professionals, whether novice or experienced, for success and helps them develop winning strategies that transforms their business. Alternatively, we offer customized corporate training workshops to senior executives and their staff. We work collaboratively with all businesses, both big and small, to understand their corporate vision, goals and objectives and help develop winning strategies that will lead them to success in the least amount of time. Contact us today and see how we can put your digital marketing career on the right track.