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  • 15 HOURS

Digital & Social Media Marketing Fundamentals Course

This free online course was created by Digital and Social Media Marketing experts, working daily in the digital marketing space. These professionals have to keep up with the most recent Digital Marketing best practices and industry updates. Through this course they share that knowledge directly with you.

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  • Free course for eligible candidates. See below for details.

  • Practical and hands-on.

  • Upgrade your skills.

  • Increase your employability.

  • Explore new career options.

  • Get certified in digital marketing.

Increase your employability - Get certified in Digital Marketing

Part-Time (15 Hours)

Created by Industry Professionals

Fully Online

Study at Your Own Pace

Who Was This Course Made For?

This course is perfect for people with little or no knowledge of Digital & Social Media Marketing.

Our course is ideal for:

    • Youth seeking short–term training for job prospecting in order to gain meaningful work experience
    • Considering a career change/shift
    • Unemployed or underemployed
    • Graduates experiencing challenges in finding a career job
    • Newcomers seeking Canadian educational credentials
    • Interested in a career in IT/Sales and Marketing industry
    • Seeking to upskill existing marketing knowledge
    • Persons with disabilities seeking to gain access to training and employment in Digital Marketing for inclusive opportunities
    • Those wanting to re-enter the workforce with gaps in their employment and education history
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Who is Eligible for This Course?

  • Must be a Resident of Ontario, Canadian Citizen, Permanent Resident, Convention Refugee or Refugee Claimant with a valid work permit. 
  • Must be out of school/out of work or only working or studying part-time, and not registered currently with any other community employment centre.
  • Must be low-income to qualify for client training supports of up to $500 maximum in client support funds per individual.
  • Client must be assessed by one of our Employment Counsellors at Tropicana Employment Centre for needs and interventions in order to acquire approval of training supports.
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Course Overview


Section 1

  • Introduction to the Internet
  • Digital Marketing Fundamentals
  • SEM: Search Engine Marketing
  • Social Media Marketing and Website UX
  • Online Marketing Strategies and Web Metrics


Section 2

  • Introduction to Social Media Marketing
  • Creating a Social Media Marketing Strategy
  • Facebook Marketing & Advertising
  • LinkedIn Marketing & Advertising
  • Instagram Marketing & Advertising
  • Twitter Marketing & Advertising
  • TikTok Marketing & Advertising
Get certified in digital marketing with 15 hours of online study.
Josh Adno yourdmac graduate online digital marketing course

Josh Adno

Patient Care Specialist
Toronto, ON

 “The course jumpstarted my career, and gave me access to opportunities I wouldn’t have been able to reach without the certification, including my current job!”

Facebook & Instagram Marketing Crash Course Testimonial - Laura

Laura Davidson

Digital Marketing Manager
Toronto, ON

“I thought the course had tons of great info, learning material and history on both FB and IG. I work in digital marketing, so this was a great refresher for me and gave me the updated skills to make me feel confident to lead organic and paid marketing efforts on both platforms.”

What Digital & Social Media Marketing Skills Will You Gain?

Learn how to create and manage effective Social Media campaigns on Facebook, Instagram, LinkedIn, TikTok and Twitter.


Understand how to use Search Engine Marketing (SEM) and Search Engine Optimization (SEO) with Google Search and Pay-per-Click

Define the key aspects of a compelling website that attracts online traffic and delivers the best user experience (UX).

Use email and Digital PR, to promote and advertise a business in a measurable way.

ComputerLeverage the power of Blogging, Big Data, Artificial Intelligence, Chatbots, Influencer Marketing and Content Marketing.

We Are With You All The Way!

Taking a detailed online course, at your own pace, asks for a great amount of discipline and focus. Because of this we provide each student with a dedicated Success Coach. Our Success Coaches are available during business hours and communicate with you as needed or when you could use a little support along the way.

Certified Online Digital Marketing Course With Support From Dedicated Success Coaches

Tropicana Employment Contact Information:

Please contact us if you have any questions or concerns.

Phone: 416-491-7000

Email: jobs@tropicanaemployment.ca

Hours: Mon to Fri 9:00 am to 5:00 pm EST; Sat & Sun: Closed

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