Digital Marketing is an ever-growing industry because every business today needs an online presence. The term “digital marketing” is a broad one that encompasses all marketing channels and methods that can be used to promote products and services over the internet. This includes mobile marketing, Search Engine Optimization (SEO), Social Media Marketing, Pay-Per-Click (PPC) Advertising, Rich Media creation and Online Reputation Management.
Working in the digital marketing industry requires one very important skill and that is life-long learning. Staying current with the trends and best practices is essential to success in digital marketing. What once may have been an “essential practice” may today be considered a “black hat” technique and/or penalized by major digital platforms such as Google.
Let’s look at Facebook as a prime example. 3 years ago, you could easily run a digital marketing campaign off organic search. Spending money on paid ads was just optional. Today, this is no longer the case. Facebook has made it more difficult to reach consumers and target audiences through organic methods. It’s no longer about how many Facebook followers your channel has but how much advertising dollars do you spend with Facebook to meet marketing objectives. You are running against smart algorithms that are constantly analyzing user interests and habits and fighting off spam and at the same time trying to gain lucrative revenues for their platforms.
Take SEO as another key example. 7 years ago, this digital marketing strategy was what I call a popularity contest. The businesses you saw on the top SERPs were businesses with the most backlinks and social shares. The content could be poorly written. SEO headers would be written to manipulate bots and not necessarily for human eyes. Still the businesses would get top spots on Google SERPS. Today, these strategies could get you blacklisted with Google.
Why Upgrading Your Skills and Certifications are Key | Digital Marketing Company Canada
On August 30, 2019, I had the opportunity to attend the Digital Marketing Summit for the first time. During the conference, I met many likeminded individuals with stunning resumes/CVs. However, looking through some of the resumes/CVs, I noticed that some of the individuals had outdated credentials and qualifications.
Holding 10-year-old digital marketing qualifications (even 3-year-old ones) is no longer a selling point during interviews to employers. Digital marketing is a field in which things are always progressing and changing. Something new develops each day and its crucial to stay updated.
No matter what stage you are at in your career, upgrading your skills is one of the most important things you can do to get ahead in your career. Not only will it help you do your job, but it will also ensure maximum success for the companies you work with and will assist you with building your “WOW” portfolio.
How to Upgrade Your Digital Marketing Skills | Online Digital Marketing Course Canada | yourDMAC
Are you a marketing professional looking to augment your repertoire with the latest digital marketing techniques?
Cutting through the noise with effective marketing is difficult. But learning to be digitally savvy has never been easier, thanks to yourDMAC’s practical, online digital marketing courses. With new channels and strategies emerging on what seems like a daily basis, it is increasingly important for you to keep up with the trends and best practices.
These courses have been created by leading digital marketing experts from around the world. All courses range from 10-30 hours of online instruction. The courses can be taken at your pace and focus on practical skills as opposed to theory. yourDMAC’s objective is to have all graduates “work-ready” upon completion of our courses..
In addition to convenience, yourDmac’s online digital marketing courses boast the following benefits:
• Validate your skills;
• Better pay opportunities;
• More job opportunities;
• Staying relevant.
The job market for this type of work is only growing, especially as the skills gap continues to widen. If you are interested in learning more about our online digital marketing training opportunities and becoming an empowered and effective marketer, please contact us today. One of our advisors will contact you within 1-2 business days to discuss your options. We look forward to speaking and learning with you.