You run your business on your own and you want it to expand and grow over time while increasing revenue. Traditional advertising is an expensive investment. Creating a one minute or less video is a wiser and economically friendlier way to advertise your product or service.
Tips to Consider when Creating a Video for Social Media
A Video Can Deliver Information Effectively
Potential customers are looking to see information as quickly as they can and in the easiest way possible. A video facilitates this much better than any other approach. It is fast and requires little to no effort on behalf of the viewer.
An Affordable Video
A smart phone with high definition video capability with bookend graphics accompanied by a high end video program is all you need to produce a successful video. That’s all the equipment you will need.
A Compelling Video
It is difficult to engage prospects with heavy-text based content. Nowadays, people get lazy and are interested in instant gratification due to a short attention span. A creative video is a very useful eye catchy tool for your target audience to get to know your brand in a short period of time. Be creative and remember, a strong message in a 30 second video goes way further than an expensive 3 minute video with a bland message.
Videos can Affect SEO Results
Videos on Social Media channels can reach a wider audience by embedding the video link into websites, articles and email blasts etc.; this enhances traffic due to the organic nature of the message. Further, web visitors remain on a website longer when they are viewing a video which in turn gives the website stronger organic indexing with Google.
Important Criteria Required for High Video SEO Rankings
• Number of views
• Number of comments
• Duration on site
• Number of view “shares”
• Number of embedded links
• Inbound links
DMAC is a great place to learn how to create and implement engaging and successful social media marketing campaigns. We also offer customized-corporate training seminars where you can learn and be provided with hands-on experience. We train your company on how to create and implement strategies and techniques to manage your own social media marketing internally.
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