What’s the first word that comes to mind when thinking of online videos? It’s YouTube, isn’t it? Thanks to the 400 hours of content uploaded every minute, YouTube has become one of the largest and most effective online marketing channels.
Videos have become omnipresent in today’s society and they have become an important part of most companies’ digital marketing strategy. Our Toronto online digital marketing course directors, with over 20 years of combined experience in video marketing, are going to show you the importance of YouTube as a key component of your digital marketing strategy.
YouTube builds trust and credibility
It’s no secret that nowadays it’s more challenging to convince your target audience to purchase or use your product. Customers are more informed and internet savvy so most do their research online prior to making any purchase decision. Customers must be convinced of your credibility as a company and to achieve this it’s important to build a trustworthy relationship. YouTube is the perfect platform to build that trust. Posting testimonial videos from existing or previous customers describing a positive experience with your organisation is great way to build that trust.
YouTube is engaging and creates a community
Videos have become a powerful tool that is statistically more engaging than pictures or any other form of communication. Watching a video is effortless and when done right, quite entertaining. YouTube makes it easy for companies to interact on a more personal level with their customers by providing them the option to leave comments. This not only provides companies an opportunity to engage with their target audience, it also boosts a feeling of community since the viewers can also interact with one another.
YouTube has become a powerful search engine & is owned by Google
You would be surprised at how many online searches are conducted through YouTube. In fact, YouTube is one of the most used search engines next to Google and Bing. In 2006, Google acquired YouTube and when it comes to boosting your Google rankings with an SEO campaign, there’s nothing better than using properties owned by Google. It’s important to add the URL of your website in the description of your videos and to use the right titles and keywords when creating meta tags.
YouTube is measurable
YouTube offers its users an excellent analytics platform where you can track and measure your activities which can provide you with great insight on your customers and viewer behaviour. This analytics platform is quite extensive and provides you with info about your audience and how they watch and interact with your content. Also, for marketers interested in working with a YouTube influencer, you can easily see how many hits their videos get without having to use any complicated tools.
YouTube videos are easy to embed into other platforms
One of the reasons videos are easier to go viral when they’re posted on YouTube is because YouTube videos are easy to embed. You can embed your videos in blog posts, websites and social media channels.
Videos are easy to create and the ROI is significant. YouTube also makes it extremely effortless to upload any videos and share them anywhere you like. In addition to the value videos can add to your company, YouTube should be a key element in any company’s digital marketing strategy.
o YouTube alone reaches more 18-49 year olds than any cable network in the U.S.
o Almost 5 billion videos are watched daily on YouTube.
o The total number of people who use YouTube is 1,300,000,000.
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